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August 2017 in the Smoking Gun study

With the last few weeks being all about media silly season- that precious time of year when Parliament is out and half the country is on holiday- you’d think we’d have very little to talk about. Nothing could be further from the truth, though- hence new client wins, new staff arrivals, one textbook example of newsjacking, … Continued

PR agency thoughts: #SoWhiteProject, minorities and diversity in advertising

You don’t need to be an award-winning PR agency to have picked up on an article in The Times last weekend about the apparent decline in requests for images on Shutterstock that feature white models, part of a wider trend wherein brands are increasingly using minority groups to avoid labels like ‘homophobic’ and ‘racist’. The likes of Lloyds, McDonalds, Tiffany, and Dove were … Continued

The UK’s first silent night

It was the week that… Londoners enjoyed their first silent night! There aren’t many things that can silence a capital city quite like the announcement of Big Ben retiring for the next 4 years, but that’s exactly what happened this week. For the first time in 157 years, Big Ben chimed it’s bells for the … Continued

Social media agency: YouTube has opened up to breaking news

YouTube has opened up to breaking news reports, according to industry headlines and general social media agency chatter this week . The offering comes by way of a channel on the video sharing site dedicated to incoming reports, and is only available to people who have signed in with their Google account on either desktop or … Continued

Every student should consider a placement year

As a student, the past two years have taught me a lot. Not only have I learned valuable life lessons, like how to live with strangers and how to live off £10 a week, I’ve gained some very valuable knowledge through my studies at Sheffield Hallam University. Six months ago, I found myself at a … Continued

PR experts: ABC results show mags in decline, but royals doing just fine

The latest magazine figures are out from the UK’s Audit Bureau of Circulation, and few PR experts in the country will be particularly surprised at the overall results. Put simply, glossy pages in actual print are continuing to decline, although the extent of the fall in some specific areas is rather jarring. Just last week we asked what … Continued

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