PR has experienced a significant transformation over the past decade. Brought about by the rapid pace of technology and digital advancements, PR now looks completely different to its original form. The foundations are the same – employing creative communications and leveraging media contacts to help businesses to increase visibility and market share. But now the … Continued

In today’s digital landscape, PR has evolved almost beyond recognition. Once upon a time we relied almost exclusively on traditional media outreach, events and press releases. But now there are many different channels and types of media to choose from, driven by shifts in consumer behaviour which are increasingly demanding a revaluation of PR approaches. … Continued

Smoking Gun is delighted to have been appointed by Cryos International, the world’s largest sperm and egg bank, to launch its first UK location in Manchester. Smoking Gun will leverage its expertise in integrated communications to generate buzz around the opening, whilst challenging misconceptions around sperm donation and encouraging men to apply to be a donor.  … Continued

Mastering the 7 Cs of PR is a specialist skill – but there are some key elements any budding PR professional (or B2C business owner) can learn to help them gain greater exposure for their brand. That’s why we put together this simple guide based on one of the seminal works of our vocation – … Continued

At Smoking Gun, we’re firm believers in the power of creativity, innovation, and excellence in PR and communications. We’re thrilled to announce our nominations for not one, not two, but three prestigious Prolific North Champions Awards. These awards recognise the outstanding achievements of companies, teams, and individuals across the North of England in various fields … Continued

We are excited to announce two new retained clients for our growing B2B division, ESP Play and QUEST Electrical. Both companies have appointed Smoking Gun to spearhead their integrated communications efforts, marking a significant milestone in our continued growth and success. ESP Play, a leading provider and manufacturer of playground equipment, has chosen Smoking Gun … Continued

During this 4-part series, we’ve covered absolutely everything you need to know about planning, creating and sharing compelling content. Now we’re really getting into the nitty-gritty of what it takes to make your content as persuasive and memorable as possible. In the age of AI, where more companies are relying on the likes of Bard … Continued

We are thrilled to announce that we have been shortlisted for an impressive 10 PR Moment Awards. This recognition stands as a testament to our commitment to excellence and creativity in delivering impactful campaigns for our clients. We are proud to share these nominations with our fantastic clients Alton Towers Resort, Interflora, and Dee Set across … Continued

Influencer marketing is a buzzword in today’s digital marketing and PR landscape – a phenomenon that’s exploded within the past decade. Now most companies, even the smallest businesses and start-ups, are looking to utilise influencer marketing to help boost their profile and profits in some way. But what is it, how does it work, and … Continued

Just six months after launching our B2B offering, we are proud to announce a raft of new business wins. Led by our Commercial Director and Head of B2B Caroline Aspinall, we have won a number of significant competitive pitches across property, finance, technology and manufacturing – billing over £400,0000 already. To add more firepower to … Continued

Most companies know that social media has a crucial role to play when promoting their products or services. Across all industries, strategies focused around social networks now form a sizeable chunk of marketing activity.  But mastering social media management, understanding its importance in driving brand growth and staying up-to-date on the latest trends is easier … Continued

Welcome back to our Creating Compelling Content mini series. In Part 1, we discussed the importance of creating and sharing high-quality, engaging content to get your business noticed. In Part 2, we shared insights and techniques to help you understand and get to know your target audience. Here in Part 3, we’ll cover tips and … Continued

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued