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Brand Voice Development

Brand Voice Workshop: Willerby

objectives

At Smoking Gun, we help organisations simplify what they stand for, increase the impact of their brand and communicate in ways that engage and activate audiences to better effect.

So when Willerby came to us with the challenge of refining its brand voice and realising its personality across comms channels, we prescribed an interactive tone of voice workshop to fuel the process.

outputs & outcomes

Taking learnings from the workshop, Smoking Gun created a brand voice bible, giving the entire marketing a clear set up guidelines to follow across channels for absolute consistency.

This solidified brand personality injected new life and energy across marketing and comms, with a positive impact evident from increased social media engagement and online advocacy to web visits and customer feedback. The results of the marketing team’s efforts were recognised and celebrated across the business.

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