Vegan

Changing the world one meal at a time

There are no two ways about it: a vegan lifestyle puts our planet first. The vegan movement has gathered enormous pace in recent years, quadrupling in the UK between 2014 and 2019. With people, planet and animals at their heart, our vegan PR campaigns are driving these trends.

Beyond awareness days

Partner with a vegan PR agency that can look beyond the month of Veganuary. While awareness days work wonders for promoting good causes, we understand that it goes beyond short-lived campaigns – the real difference comes from lifestyle change. We partner with vegan businesses that want to effect real, long-term change – not jump on the bandwagon.

We’ve worked with brands that have launched new plant-based products, as well as “accidental vegan” firms who’ve realised they can make a difference. So how can we make a difference without preaching – and how can we disrupt something so essential to British culture – food? It all starts with bravery.

Leveraging food and drink marketing expertise

Food is one of the central pillars of modern culture, impacting everything from social occasions to healthy lifestyles and religious ceremonies. At Smoking Gun, we understand the fundamentals of food – from maintaining legal compliance to creating mouth-watering campaigns. We believe the same principles can be applied to vegan PR, even in a carnivorous world.

Vegan PR goes beyond the plate. It’s about principles.

The best vegan marketing agencies understand that a vegan lifestyle isn’t just a diet. It’s about sustainable lifestyle choices and ethical decisions. We thread this into every campaign we create, starting with rigorous research – from ingredients to brand sentiment and global trends.

We’ll then empower your customers to make great choices. Hard-hitting media stories, compelling social media campaigns and immersive video showcase the very best of a vegan lifestyle. We’re here to convince your customers that vegans aren’t missing out; they’re giving back. This isn’t about lecturing; it’s about grabbing media coverage with real insights into how vegan food trends can change the world.

Vegan content marketing

Don’t just take it from us – ask our very first client, Bravura Foods. From thorough keyword research to social media campaigns and thought leadership articles, we’ll help educate and persuade.

Digital PR for vegan brands

Whether it’s the hottest new restaurant or a sustainable health and beauty product, we’ll pair you with keen journalists and influencers to elevate your brand.

Social media content

Educate your audience and encourage them to try new things. From quirky graphics to Instagram reels and compelling copy, our social media for vegan brands will get mouths watering.

You are what you eat

Educate your audience and encourage them to try new things. From quirky graphics to Instagram reels and compelling copy, our social media for vegan brands will get mouths watering.

Our Vegan PR Work

Bravura Foods Veganuary

PR & Reputation Management Company

Food & Drink PR Agency

Captain Kombucha

PR & Reputation Management Company

Food & Drink PR Agency

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Other services

Content Creation

Whether it’s a new product that needs a head-turning launch, an event to sell out or an industry topic to turn into headlines, we’re the team to catapult your digital share of voice. We know how to create irresistible stories that journalists want to explore and memorable social content that engages your audience emotionally.

Digital PR

Media relations has come a long way. In today’s digital world, we’ve got the power to build links, assert authority and grab headlines – not only refining what you’ll say, but when, where and how.

Influencer Marketing

Harness the most powerful voices in word-of-mouth marketing, specific to your sector.

Social Media

Instagram. TikTok. Facebook. LinkedIn. Feeling overwhelmed? We’ll take you from shiny object syndrome to strategic social media planning. Those sexy campaigns you love didn’t crop up overnight. They’re the product of painstaking research, A/B testing and showstopping creative. Work with a social media agency that does all three.

Brand Voice Development

Next-level innovation is only as good as the ship that steers it. Discover actionable insights that fuel ingenious ideas for trailblazing, multi-channel campaigns: your roadmap to ground-breaking disruption.

Data and Insights

All great stories begin with a killer insight. Using actionable insights is intrinsic to Smoking Gun’s approach. It helps us to lead and strategically advise clients using facts – bespoke research rather than off the cuff hunches.

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