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Pet PR Agency

A pet is for life…

We’re self-confessed animal lovers here at Smoking Gun, so we know exactly how much heart and soul goes into pet ownership. The heart-wrenching trips to the vets. The thrill of long walks outdoors. The agonising choice over pet food. We work with brands that understand these sentiments, whether they’re an emerging cat toy manufacturer or an established veterinary chain.

So, how do we evoke this emotion in our award-winning pr and marketing strategies? It starts with a clear objective, whether it’s encouraging pet adoption or promoting dog walks. Then we’ll harness our creative ingenious to build the story for your campaign, partnering your product with the right experts and influencers to get tails wagging.

Campaigns that pull the heartstrings and save lives

Not only do we have a wealth of experience working with forward-thinking pet suppliers; we also partner with charities and local causes to put animal welfare first. The results? The nation wakes up and listens, compelled by emotive storytelling campaigns. 

We’re more than a Pet PR company. We make the world a better place for animals.

Animals capture our hearts and they deserve all the love they can get. Our award-winning campaigns have shone a light on the best animal causes in the United Kingdom, from rescue homes to pet blogger awards. We also understand that journalists love a good animal story – like the guinea pig who escaped and travelled 150 miles by van! But beyond the sentiment, we also understand that metrics matter. That’s why we measure digital reach, engagement, share of voice, and much more across all our social media marketing campaigns.

Pet Industry Trends and Insights

The pet sector has experienced a remarkable surge of growth and innovation, driven by the deep emotional bond between humans and their beloved animal companions. So we keep a close eye on the latest trends and developments in this dynamic landscape, allowing us to provide our clients with valuable insights to stay ahead of the curve.

At Smoking Gun, we understand that staying informed about the latest pet industry trends is crucial for creating successful PR and marketing strategies. By combining our passion for pets with these valuable insights, we help our clients navigate the ever-growing pet world, ensuring their brands thrive in a market driven by love, care and companionship.

Smoking Gun Team

Humanisation of Pets

Pet owners increasingly view their furry friends as members of the family, leading to a rise in demand for premium pet products and services. From tailored gourmet pet food to luxury pet accessories, the movement presents exciting opportunities for brands to connect with owners on a deeper emotional level.


Tech-Driven Pet Products

Technology has revolutionised the pet industry, with innovative products such as smart collars, automated feeders, and interactive toys gaining popularity. These tech-driven solutions not only enhance pet care but also offer data-driven insights for owners to better understand their pets’ health and behaviours.


Sustainable and Eco-Friendly Initiatives

Owners are increasingly conscious of the environmental impact of pet-related products. Brands that prioritise sustainability and eco-friendliness in their offerings are gaining favour among environmentally conscious consumers. From biodegradable pet waste bags to eco-friendly grooming products, the industry is embracing greener practices.


Rise of Pet Influencers

Social media has birthed a new era of pet influencers, with adorable and charismatic animals capturing the hearts of millions. Partnering with the right pet influencers for marketing campaigns has proven to be an effective way to reach a broader audience and create authentic connections with pet lovers.


Health and Wellness Focus

People are prioritising the health and wellbeing of their furry companions more than ever. Consequently, there is a growing demand for natural and holistic pet food, supplements and alternative therapies. Brands that prioritise pet health and wellness are well-positioned to tell their story via PR. 


Pet Adoption and Rescue Advocacy

Consumers are increasingly drawn to brands that support animal welfare causes and pet adoption initiatives. Brands that align themselves with rescue organisations and advocate for pet adoption are not only doing good for animals but also resonate deeply with socially conscious consumers.


Pet Travel and Pet-Friendly Services

The concept of pet-friendly travel and services is gaining momentum. Owners are seeking accommodation, transportation options and recreational activities that cater to the needs of their pets. Brands that serve this market can tap into a rapidly growing segment of owners who wish to include their pets in their adventures.


Virtual Pet Services

The digitisation of services has extended to the pet industry, with virtual veterinary consultations, online training sessions and pet health monitoring apps becoming more prevalent. Brands that embrace virtual solutions can enhance convenience for pet owners and expand their reach beyond geographical boundaries.


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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…