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Pet PR Agency

Supporting animal wellbeing through strategic communications

Man’s best friend. Fur babies. Cuddly companions. Whatever you call them, our pets are a part of the family. In 2022, six in 10 British households owned a pet. Our award-winning pet PR agency is geared up to put them front and centre.

A pet is for life…

We’re self-confessed animal lovers here at Smoking Gun, so we know exactly how much heart and soul goes into pet ownership. The heart-wrenching trips to the vets. The thrill of long walks outdoors. The agonising choice over pet food. We work with brands that understand these sentiments, whether they’re an emerging cat toy manufacturer or an established veterinary chain.

So, how do we evoke this emotion in our award-winning pr and marketing strategies? It starts with a clear objective, whether it’s encouraging pet adoption or promoting dog walks. Then we’ll harness our creative ingenious to build the story for your campaign, partnering your product with the right experts and influencers to get tails wagging.

Campaigns that pull the heartstrings and save lives

Not only do we have a wealth of experience working with forward-thinking pet suppliers; we also partner with charities and local causes to put animal welfare first. The results? The nation wakes up and listens, compelled by emotive storytelling campaigns. 

We’re more than a Pet PR company. We make the world a better place for animals.

Animals capture our hearts and they deserve all the love they can get. Our award-winning campaigns have shone a light on the best animal causes in the United Kingdom, from rescue homes to pet blogger awards. We also understand that journalists love a good animal story – like the guinea pig who escaped and travelled 150 miles by van! But beyond the sentiment, we also understand that metrics matter. That’s why we measure digital reach, engagement, share of voice, and much more across all our social media marketing campaigns.

Content marketing for pets

From nationwide campaigns to engaging competitions and scroll-stopping blogs, your pet product will take centre stage. Harness the power of words and pictures to win hearts and minds.
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Pet digital PR

Make content people will want to share on social, from funny pet reels to game-changing products and animal welfare campaigns. Connect with the right journalists and influencers to tell your story.
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Pet social media campaigns

Here’s where it gets really interesting. From paid social ads and influencer campaigns to customer competitions, pause their paws and get your target audience to interact.
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Campaigns with all bite

From cat toys to charities, health trends to fur baby adventures, we’ve partnered with hundreds of pet brands that want to make a difference. Get the media coverage your brand deserves and raise awareness with targeted, measurable campaigns. Join the ranks of the Pets At Home Foundation, Cats’ Protection and The Kennel Club and see for yourself.
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Branded Storytelling

Our team understands the power of a compelling story. We craft tailored content that resonates with your target audience and captures the essence of your brand. By highlighting the unique aspects of each pet-related campaign, we ensure our stories stand out in a competitive landscape.
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Strong Media Partnerships

Over the years, we’ve cultivated robust relationships with key media and influencers in the pet industry. From dedicated pet journalists and lifestyle writers with a soft spot for animals, to pets and their owners taking Instagram and TikTok by storm, we connect our clients with the right opinion leaders to ensure their messages reach the right audience.
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Creating Media Opportunities

Our team specialises in crafting newsworthy narratives for our clients, acting as the catalysts behind impactful headlines. We craft compelling stories that garner attention and establish your brand as a prominent voice in the media landscape. Our media relations team is also always ready to respond to media requests, and capitalise on trending topics.
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Responding to Media Opportunities

Opportunities can arise at any moment. Our media relations team is always vigilant, ready to respond to media requests, and capitalise on trending topics. This agile approach allows us to secure timely and relevant media coverage for your business.
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Thought Leadership Positioning

Whether it's securing opportunities for guest contributions, pitching for interviews or providing expert commentary, we elevate your profile as a trusted voice in the field. We build and position our clients as thought leaders in the pet industry, helping them share their expertise and insights with a broader audience.
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Crisis Management and Reputation Protection

In the event of any crisis or negative publicity you need swift, clear action to protect your reputation. Our team handle sensitive situations with the utmost care, ensuring transparent, timely communication and the best possible outcome.
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Pet Industry Trends and Insights

The pet sector has experienced a remarkable surge of growth and innovation, driven by the deep emotional bond between humans and their beloved animal companions. So we keep a close eye on the latest trends and developments in this dynamic landscape, allowing us to provide our clients with valuable insights to stay ahead of the curve.

At Smoking Gun, we understand that staying informed about the latest pet industry trends is crucial for creating successful PR and marketing strategies. By combining our passion for pets with these valuable insights, we help our clients navigate the ever-growing pet world, ensuring their brands thrive in a market driven by love, care and companionship.

Smoking Gun Team

Humanisation of Pets

Pet owners increasingly view their furry friends as members of the family, leading to a rise in demand for premium pet products and services. From tailored gourmet pet food to luxury pet accessories, the movement presents exciting opportunities for brands to connect with owners on a deeper emotional level.

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Tech-Driven Pet Products

Technology has revolutionised the pet industry, with innovative products such as smart collars, automated feeders, and interactive toys gaining popularity. These tech-driven solutions not only enhance pet care but also offer data-driven insights for owners to better understand their pets’ health and behaviours.

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Sustainable and Eco-Friendly Initiatives

Owners are increasingly conscious of the environmental impact of pet-related products. Brands that prioritise sustainability and eco-friendliness in their offerings are gaining favour among environmentally conscious consumers. From biodegradable pet waste bags to eco-friendly grooming products, the industry is embracing greener practices.

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Rise of Pet Influencers

Social media has birthed a new era of pet influencers, with adorable and charismatic animals capturing the hearts of millions. Partnering with the right pet influencers for marketing campaigns has proven to be an effective way to reach a broader audience and create authentic connections with pet lovers.

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Health and Wellness Focus

People are prioritising the health and wellbeing of their furry companions more than ever. Consequently, there is a growing demand for natural and holistic pet food, supplements and alternative therapies. Brands that prioritise pet health and wellness are well-positioned to tell their story via PR. 

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Pet Adoption and Rescue Advocacy

Consumers are increasingly drawn to brands that support animal welfare causes and pet adoption initiatives. Brands that align themselves with rescue organisations and advocate for pet adoption are not only doing good for animals but also resonate deeply with socially conscious consumers.

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Pet Travel and Pet-Friendly Services

The concept of pet-friendly travel and services is gaining momentum. Owners are seeking accommodation, transportation options and recreational activities that cater to the needs of their pets. Brands that serve this market can tap into a rapidly growing segment of owners who wish to include their pets in their adventures.

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Virtual Pet Services

The digitisation of services has extended to the pet industry, with virtual veterinary consultations, online training sessions and pet health monitoring apps becoming more prevalent. Brands that embrace virtual solutions can enhance convenience for pet owners and expand their reach beyond geographical boundaries.

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Our Pet PR Work

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Other services

Content Creation

Whether it’s a new product that needs a head-turning launch, an event to sell out or an industry topic to turn into headlines, we’re the team to catapult your digital share of voice. We know how to create irresistible stories that journalists want to explore and memorable social content that engages your audience emotionally.

 

Digital PR

Media relations has come a long way. In today’s digital world, we’ve got the power to build links, assert authority and grab headlines – not only refining what you’ll say, but when, where and how.

Influencer Marketing

Harness the most powerful voices in word-of-mouth marketing, specific to your sector.

Social Media

Instagram. TikTok. Facebook. LinkedIn. Feeling overwhelmed? We’ll take you from shiny object syndrome to strategic social media planning. Those sexy campaigns you love didn’t crop up overnight. They’re the product of painstaking research, A/B testing and showstopping creative. Work with a social media agency that does all three.

 

Brand Voice Development

Next-level innovation is only as good as the ship that steers it. Discover actionable insights that fuel ingenious ideas for trailblazing, multi-channel campaigns: your roadmap to ground-breaking disruption.

Data and Insights

All great stories begin with a killer insight. Using actionable insights is intrinsic to Smoking Gun’s approach. It helps us to lead and strategically advise clients using facts – bespoke research rather than off the cuff hunches.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…