Skip to content

Digital PR Agency

Supporting Pets Through Covid-19


Smoking Gun worked with national animal charity Support Adoption For Pets to launch a consumer PR campaign as the Covid-19 pandemic hit. The aim was to raise awareness of the launch of an emergency grant that would throw a lifeline to animals in rescues up and down the UK.

Our goal was to deliver widespread national and regional media coverage and digital content during this this hard hitting time for the charity and rescues.

campaign outputs

National press story communicating key messages

Regional PR stories sold in across the UK

Created animated content for digital amplification across social media channels


41 pieces of quality coverage

across key national, regional and broadcast titles including the Daily Mirror, Daily Star and ITV Granada News

7% of coverage

included messaging to donate and 40% featured messaging to apply for a grant


Total potential media reach of 3,840,089

84% of coverage

included a quote from the charity


Added Instagram followers


social media reach


average audience engagement rate across all platforms


engagements across all social media platforms

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…