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Digital PR Agency

Supporting Pets Through Covid-19

objectives

Smoking Gun worked with national animal charity Support Adoption For Pets to launch a consumer PR campaign as the Covid-19 pandemic hit. The aim was to raise awareness of the launch of an emergency grant that would throw a lifeline to animals in rescues up and down the UK.

Our goal was to deliver widespread national and regional media coverage and digital content during this this hard hitting time for the charity and rescues.

campaign outputs

National press story communicating key messages

Regional PR stories sold in across the UK

Created animated content for digital amplification across social media channels

results

41 pieces of quality coverage

across key national, regional and broadcast titles including the Daily Mirror, Daily Star and ITV Granada News

7% of coverage

included messaging to donate and 40% featured messaging to apply for a grant

3,840,089

Total potential media reach of 3,840,089

84% of coverage

included a quote from the charity

2,000

Added Instagram followers

2.9m

social media reach

9.9%

average audience engagement rate across all platforms

289,384

engagements across all social media platforms

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