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Digital PR Agency

Rehousing ‘Lovedogs’ for National Dog Day


Support Adoption for Pets wanted to cement its position as the number one supporter of pet rescue centres in the UK. The best way to do this was by spreading the message that every pet deserves a home, emphasised by putting that idea into practice for National Dog Day.

Raise Awareness for Support Adoption For Pets and its grant scheme

Drive in-store donations in Pets At Home stores across the UK

Consolidate Support Adoption For Pets’ position as the country’s leading supporter of rescue centres

Communicate that every pet deserves a happy home, driving three actions— DONATE, APPLY, ADOPT



Social media reach, an increase of 26% month-on-month

175,000 engagements

4% rising to 7% for #NationalDogDay, an increase of 50% month-on-month

17 pieces of media coverage

with an average Domain Authority of 71 (industry standard is 20)


Media reach

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