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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

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social media influencers

Influencer marketing

Social media influencers: Love Island, six weeks on

It has been just over one month since ITV’s hit reality show finished its latest season. And just over one month since our CEO, Rick Guttridge, published his piece on social media influencers. So what did we learn about social media influencers from the show? If you’ve downloaded our free guide, ‘Out of the Fyre, Into … Continued
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Smoking Gun

Newsletter

Our News

August 2019 at Smoking Gun HQ

It has been one of those months to say the least at Smoking Gun. Heatwaves, floods, Amazonian fires and parliamentary sovereignty mean many people haven’t known which way to turn. For our clients, though, things have been far smoother— outstanding coverage, brand film shoots and yet more evidence we’re committed to ongoing staff development to deliver … Continued
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mental health and social media

Newsletter

Social Media & Digital

Mental health and social media: Lead by example

When Instagram removed its like counter, reactions were mixed, to say the least. Psychology professionals were quick to approve the move, citing a potentially beneficial impact on the relationship between mental health and social media.  Avid users were less welcoming of the decision. Model Mikaela Testa’s video response went viral— bagging her priceless earned media … Continued
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Anti-message marketing

Marketing

Newsletter

Rebel brands and causes: Anti-message marketing

Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels. Political malaise is a widespread pandemic. In 2019 organisations are reacting to this with anti-message marketing  Brands are encouraging us not to buy their products. Activists are seizing public and digital spaces to bolster understandings … Continued
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Expert content marketing

Newsletter

Social Media & Digital

Expert content marketing with Reddit: What you need to know

In 2005 two college graduates in the US had an idea. Launch an online community for people to decide for themselves what stories are newsworthy. Links and information are posted, others vote on those posts and the most popular rise to the top of the list.  Today Reddit remains focused on that same principle. The … Continued
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Marketing

Newsletter

Marketers of the future: What tomorrow’s talent need

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways of living emerged they are outmoded. This is never truer than in the world of marketers, media and comms professionals.  So what skills will marketers of the future need to survive? Facebook’s Advertising Chief, David … Continued
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Digital marketing experts

Social Media & Digital

What digital marketing experts think of Off-Facebook

Nope, it’s not a new fringe of a major festival. Instead, it’s new functionality from the world’s most-used social network created in response to its data-damaged reputation. So what do digital marketing experts need to know about Off-Facebook?
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Effective influencer marketing

Influencer marketing

Effective influencer marketing = weeding fake followers

Effective influencer marketing relies on weeding out fake followers. It’s hardly news to anyone. But what may surprise some is just how much cash is being thrown away as a result of bots, fraudulent accounts, false likes and automated engagements.
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Award-winning PR agency

PR

Every award-winning PR agency understands this

If you’ve been working in media land for more than about three minutes then one thing will be clear. The relationship between journalists and PRs can differ wildly depending on a number of factors. But any award-winning PR agency is likely to understand how these waters are best navigated.
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content strategy

How to keep an eye on competitors

It doesn’t matter what sector you work in, what products or services you’re selling or how you approach digital marketing. Two words are of paramount importance: content strategy.
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Branding

Newsletter

PR & Comms

If there’s one thing we can learn from Boris Johnson, branding still works

It’s almost as though we didn’t have enough to get hot and bothered about last week with the soaring temperatures alone. Face-melting rhetoric surrounding the appointment of our new Prime Minister has been vitriolic, impassioned to the point of fury and burning with rage on all sides of the electorate. Even the rain didn’t cool … Continued
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Football PR stunts

Newsletter

PR & Comms

Kick off: 11 of the best football PR stunts

The English Football League kicks into action this weekend, closely followed by the English Premier League seven days later. So it’s no surprise Paddy Power— no stranger to the art of football PR stunts— has already made headlines involving the beautiful game.  It’s fake ‘sponsorship’ of Huddersfield Town’s new kit grabbed attention from all corners … Continued
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Brands and social issues

Newsletter

Brands and social issues: Why you should take a stand

The annual Cannes Lions festival in June proved businesses can’t keep quiet on difficult subjects and taking points anymore. It’s no longer acceptable to sit on the sidelines and avoid the biggest issues facing society. Nor is it good business sense. Put simply, when it comes to brands and social issues, they should all be … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…