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PR thoughts: Why we think there should be an alternative Media 100

So that was the year that was. Or near enough. December is well underway, which means everyone is about to start battling against the dreaded universal Out of Office replies, making public relations work harder than recovering from last night’s Christmas party. Meanwhile, as if we needed any more distractions, the Internet and print titles … Continued

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5 facts with stats to prove you need a mobile-friendly website, stat

Here at Smoking Gun PR we’re proud of our achievements as one of Manchester’s fastest growing award-winning public relations agencies. But we don’t just do public relations. As our services page will tell you in an instant, we also provide advice and assistance on digital marketing, design and web-build solutions, including developing mobile-friendly websites for … Continued

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The Blagger's Blog

The Blagger's Blog 28th November 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “Well, the people’s army are not wholly trained… …They are enthusiastic volunteers, and volunteers make mistakes and that lady made a mistake.???” Ukip leader Nigel Farage, as quoted in The Guardian, trying to explain away why a representative of … Continued

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Rick's Rambles

Future plan, or die

In the words of Phil Collins, you can feel it coming in the air tonight. That most special time of year is finally upon us, which, in addition to spending far too many hours in crammed shopping centres and drinking over-priced German beers in the freezing cold, means it’s time to both reflect and look … Continued

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All bets are on: Battle of the Christmas ads 2014

Seasonal advertising has long been big business. Companies spend millions trying to outdo each other and secure extra custom in the most lucrative calendar month for retailers, but this year has seen the landscape become even-more competitive, with the commercials themselves now seen as products worthy of bagging the rights to. Consider the lovable penguin … Continued

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5 reasons journalism is saving Vine

When Twitter launched its stand-alone short video sharing site people were fast to pick up on its potential in a number of areas. From 10-seconds of comedy to quick-fire marketing stunts, it was clear that the platform was going to offer plenty of entertainment value. Times have changed. With falling user numbers and plummeting inbound … Continued

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Food PR Case Study: Spreading #meatlust for Flava-it

The food PR market is a ferociously competitive one, and a difficult place to introduce any new product. Never ones to shy away from a challenge, when one of our beloved clients tasked us with doing just that, and turning a fresh idea into a household name, we relished the opportunity. Here’s how we came … Continued

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November 2014 in the Smoking Gun Study

It has been rather cold outside in Manchester over the last couple of weeks, with winter well and truly underway. You wouldn’t know it inside the office, though, with enough fevered efforts being made on behalf of the brands we love to ensure the team has worked up quite a sweat.First and foremost, then, it’s … Continued

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Vlogger advertising and promotion- where do you draw the line?

Rules, regulations, guidelines. Irrespective of your industry- whether you make a living from award-winning public relations like us, or sell shares to investors in The City- we all have to work within the legal framework set out by whatever regulating body looks after our particular field. But what about when those defining directives aren’t made … Continued

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The Blagger's Blog

The Blagger's Blog 21st November 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “So when one thought goes into your mind, it’s not just one thought, it has to bounce off both hemispheres of the brain. When you’re thinking about something happy, you’re thinking about something sad. When you think about an … Continued

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Smoking Gun strikes gold again at CIPR PRide NW awards

  The Smoking Gun team stepped out in style last night at the CIPR PRide NW awards, the largest public relations and marketing awards in the region, held at Manchester’s prestigious Midland Hotel, resplendant with a Great Gatsby theme. Once again the competition was fierce, entries were at the highest ever level with over 1,100 … Continued

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PR agency news: Regionals vs Facebook (and Google, and the rest)

To paraphrase Jon Bon Jovi’s ad-libbing during his band’s 1995 rendition of Keep The Faith at Wembley Stadium; It’s a jungle out there, baby, let’s stick together and watch each other’s backs, instead of only watching our own. Anyone working for, or working with a public relations agency, will know only too well that the media … Continued

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The Blagger's Blog 14th November 2014

A weekly roundup of media news and talking points, sans effort   Thought for the Week  “We could raise the rating if Twitter broadens its revenue sources through international expansion and new product launches, maintains its market position, continues to improve its profitability, and achieves positive and sustained discretionary cash flow in excess of $100 million … Continued

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