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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re sharing the knowledge - and our opinion.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Our News

GCH-Who: Secret digital recruitment ads target East London's 'finest'

It’s one of the biggest problems facing any company, in every industry. How do you encourage ideal candidates to apply for available positions? Here at Smoking Gun PR we know only too well the importance of building a fantastic team. Since our launch, thanks to ingenious work in marketing, public relations, social media and associated creative pursuits, … Continued
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Our News

Recently in the Smoking Gun study

They say time waits for no man, or woman, and that’s certainly been the mantra here on Bridge Street of late. Our offices have never felt more alive with activity, from new campaigns and ideas to fresh faces joining the team, stand out in-house achievements and incredible extra-curricular efforts on behalf of charities, the phrase … Continued
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Our News

Newspaper analysis: The i at 5

Although it remains the newest newspaper print kid on the block, it’s really not that new at all anymore. Launched in 2010 to a fanfare from its parent publisher, The Independent’s little sister has made it to the half-decade mark. When it first arrived the publisher trumpeted the i as a new take on an … Continued
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PR News

Great design examples: 13 terrifyingly good horror movie posters

With the UK’s most significant regional film festival currently underway in Leeds, and boasting a retrospective on acclaimed horror director John Carpenter, we thought it would be fitting to consider the importance of aesthetics in sending out a message. Everyone here at Smoking Gun knows that a picture tells 1,000 words, as the saying goes. Great looking … Continued
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PR News

Meet Generation Z, your next customers

By now we’ve all heard about the demographic that will be the future of our sales, irrespective of what it is we’re selling. A new market has emerged simply because time has progressed, and if you’re not up to speed on how they consume content and information, you might as well put a sell by … Continued
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Rick's Rambles

Brands: Don’t get blinded by numbers, spiel or predictions

Last week, The Guardian ran a high profile interview feature with one of the most important players in modern digital media. He goes by the name of PewDiePie, a Swedish-born, London-living star of online video who, by 2014, ranked higher than the group editor of Trinity Mirror- Britain’s largest regional publisher- in the same paper’s … Continued
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PR News

Rick's Rambles

CIM Digital PR Bootcamp – Public Relations measurement and preparing for a crisis

CIM Digital PR Bootcamp at MMU Business School Last week I enjoyed the opportunity to speak at a Chartered Institute of Marketing event called CIM Digital PR Bootcamp at the impressive MMU Business School. Organisers asked me to look at two areas; effective measurement and evaluation of modern pubic relations and preparing for a crisis. The … Continued
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Our News

I Heart You

Hi SGPR readers! It’s Heather here, a second year student from Manchester Metropolitan University, studying Public Relations and Marketing. I moved to Manchester in September last year after I decided it was time for me to leave the small Yorkshire village, to study in a big, bad and busy city, celebrated for its unique attractions … Continued
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The Blagger's Blog

The Blagger's Blog 30th October 2015

Your weekly digest of media news and talking points, sans effort Quote of the week “It’s so easy to make fun of because it’s new and different. But once you get into it and understand it more, you realise that it is something cool and awesome.??? ‘King of YouTube’ PewDiePie, discussing YouTube’s rise as a … Continued
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Marketing News

How far is too far when it comes to brand identity?

As if blogs based in Manchester didn’t already have enough Tony Wilson quotes posted up already, we thought we’d add another. When asked about our hometown’s claim to the unofficial title of Britain’s second city, the late, great spokesman for this northern metropolis famously quipped that ‘London and Birmingham can fight that one out’. OK, … Continued
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Marketing News

Things marketing professionals were excited about in 1985

As you may or may not have picked up on, today has been christened Back To The Future Day. The reason being that in the second episode of the Hollywood franchise, Marty McFly and The Doc set the clock on the DeLorean time machine to 21st October 2015, flinging themselves 30 years into the future. … Continued
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The Blagger's Blog

The Blagger's Blog 16th October 2015

Your weekly digest of media news and talking points, sans effort Quote of the week “We are proud to be a growing UK creative business… …Our success means that we paid £3m in tax last year, 684 times more than Facebook.??? Matthew Freud, owner of PR firm Freud Communications, commenting on Britain’s inability to make … Continued
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Social Media

Social media: Twitter Moments- Looks good, sounds good…

By now half of England has read that American guy’s status update on the positive differences between life in the States and our fair isles. If you’re in the half that hasn’t, the distinct absence of visible guns is mentioned several times, along with the joy of pubs, manners, education and the healthcare system people … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…