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The Blagger's Blog
The Blagger's Blog 11th December 2015
A weekly roundup of media news, sans effort
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Marketing News
Content for business, Tina O'Brien, Guillotine Mack and celebrity culture
Far be it from us, as an award-winning Manchester PR firm, to wade in on matters that don’t directly impact on our office, but recent events in our fair city have inspired a few thoughts we figured could be worth sharing (and re-sharing).
Our News
Content trend predictions for 2016
A trend – a general direction of which something is developing and changing. Now the question is, do we follow it, or do we make it? 2015 has been a year of pithy vlogs, garish but funny videos and user generated content. Brands have been digging deep into what we as consumers think and feel, … Continued
The Blagger's Blog
The Blagger's Blog 27th November 2015
A weekly roundup of media news, sans effort Quote of the week “Anyone who lives within their means suffers from a lack of imagination.” Oscar Wilde, which seemed fitting to re-appropriate for Black Friday- today. Weekly High In keeping with the above quote, we couldn’t help but laugh out loud (yep, massive LOLs) at this … Continued
Our News
Native advertising, explained
It has been one of the biggest buzz phrases of 2015, albeit its roots can be traced back much further. Nevertheless, we’re only too aware that many Smoking Gun clients and readers of our blog may still be unsure as to what it means, and, more importantly, how it can be exploited. Without putting too … Continued
Our News
A very digital Christmas to you, too
A couple of years ago we posted a blog entitled ‘Release the hounds’. It focused on the onslaught of seasonal commercials, and despite the fact everyone here on Bridge Street loves festive fun, the headline is pretty fitting. Even if we do say so ourselves. November brings with it plenty of things- from fireworks and … Continued
Rick's Rambles
Two girls walk into a jungle: Sexism, airbrushing and the loss of make-up
This year has seen significant press attention placed on gender equality. Following the cyber attack on Sony in May, releasing details of pay for both male and female actors, stars from Amanda Seyfried and Sandra Bullock to George Clooney have spoken out about the need to address the imbalance. Behind the scenes in the media, … Continued
Marketing News
Emojis and marketing: The future of digital talk or pointless smilies?
You see them here, you see them there. In fact, you see them everywhere. But are all those iconic yellow faces, pictures of cakes and cats really anything more than just a bit of fun? Do emojis and marketing really go together like peas and carrots? If you ask drinks monolith Coca Cola, the answer … Continued
Our News
November 2015 in the Smoking Gun study
Forget Christmas, at least for a second. The last few weeks have been full of more gifts from the PR gods that we had time to unwrap. Well, almost. From award and new business wins, to campaigns boasting phenomenal results, with news like this someone is surely spoiling us. First up, although the Bridge Street … Continued
Our News
Millennials- The ‘Likers’, the ‘Retweeters’, The ‘Swipers’ and The ‘Sharers’
Millennials. Or Generation Y as they’re sometimes known. The lost Generation. For Generation X everything was new and exciting, growing up in the 60s and 70s. For the new generation Z, they’ve inherited technology at their fingertips, and their almost scary ability to use it as a second nature. We’ve had to deal with a … Continued
Our News
Are you truly happy with your Social Media use?
So this week I came across an article that really did jump out at me from the bottom of the page; It was entitled “Facebook makes us ‘lonely and angry’. Now, I know we can all be partial to a rant or two on social media, that goes without saying, but words as strong as … Continued
Our News
Social media truths, lies and cats in costumes
With tragic events hitting headlines on a daily basis, and most of those headlines winding up being shared digitally, chances are there are at least a few status updates in your Facebook News Feed alluding to misinformation, misreporting, and fabricated facts. It harks back to the old saying ‘don’t believe everything you read’. It also … Continued
The Blagger's Blog
The Blagger's Blog 20th November 2015
A weekly roundup of media news, sans effort Quote of the week “House passes bill that could limit Syrian refugees. Statue of Liberty bows head in anguish.” CNN journalist Elise Labott, via Twitter, in response to the U.S. House of Representatives supporting a move to halt the resettlement of Syrians in the States. Weekly High Whilst … Continued
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