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The Blagger's Blog

The Blagger's Blog 30th October 2015

Your weekly digest of media news and talking points, sans effort Quote of the week “It’s so easy to make fun of because it’s new and different. But once you get into it and understand it more, you realise that it is something cool and awesome.??? ‘King of YouTube’ PewDiePie, discussing YouTube’s rise as a … Continued
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Marketing News

How far is too far when it comes to brand identity?

As if blogs based in Manchester didn’t already have enough Tony Wilson quotes posted up already, we thought we’d add another. When asked about our hometown’s claim to the unofficial title of Britain’s second city, the late, great spokesman for this northern metropolis famously quipped that ‘London and Birmingham can fight that one out’. OK, … Continued
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Marketing News

Things marketing professionals were excited about in 1985

As you may or may not have picked up on, today has been christened Back To The Future Day. The reason being that in the second episode of the Hollywood franchise, Marty McFly and The Doc set the clock on the DeLorean time machine to 21st October 2015, flinging themselves 30 years into the future. … Continued
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The Blagger's Blog

The Blagger's Blog 16th October 2015

Your weekly digest of media news and talking points, sans effort Quote of the week “We are proud to be a growing UK creative business… …Our success means that we paid £3m in tax last year, 684 times more than Facebook.??? Matthew Freud, owner of PR firm Freud Communications, commenting on Britain’s inability to make … Continued
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Social Media

Social media: Twitter Moments- Looks good, sounds good…

By now half of England has read that American guy’s status update on the positive differences between life in the States and our fair isles. If you’re in the half that hasn’t, the distinct absence of visible guns is mentioned several times, along with the joy of pubs, manners, education and the healthcare system people … Continued
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The Blagger's Blog

The Blagger’s Blog 9th October 2015

Your weekly digest of media news and talking points, sans effort Quote of the week “Theresa May’s immigration speech is dangerous and factually wrong.??? The Daily Telegraph responding, via a rather direct headline, to the Home Secretary’s views on economic migrants, as voiced at the Conference in Manchester this week. It goes on to accuse her … Continued
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The Blagger's Blog

The Blagger's Blog 2nd October 2015

Your weekly digest of media news and talking points, sans effort Quote of the week “A Ukip MEP said I would have little in common with consumers of food. … I do eat food and much of it is produced by British farmers.??? Shadow Environment Minister, Kerry McCarthy, talking to the Labour Party Conference in Brighton this week. … Continued
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PR News

Food PR: Top social media marketing apps for restaurants

Whilst the press has been full of stories surrounding the apparent demise of British nightclubs- with around half closing their doors in the last ten years- it would seem bar, restaurant and cafe culture is in rude health. This is certainly the case here in Manchester, Smoking Gun’s hometown. The city has witnessed an exponential explosion … Continued
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Our News

September 2015 in the Smoking Gun study

What a few weeks it has been. Autumn always signifies huge changes, but 2015’s edition has set a new standard. Before this month kicked off we had no idea about David Cameron’s potential love of animals and VW’s sketchy practices, were unsure as to how the Rugby World Cup would begin, and had been left … Continued
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Marketing News

LinkedIn: From B2B to B2C

It began life as a platform purely aimed at professionals and businesses looking to engage with other professionals. Like a networking event that never ends, has no specific venue, and boasts a guestlist of millions, each with their own skillset, ideas and plans. But whilst LinkedIn’s usefulness in terms of forming valuable B2B relationships has … Continued
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Social Media

Facebook Notes: Bigger than Prince, or too little too late?

The world’s most popular- or at least most visible- social network is about to roll out an update to a feature most people didn’t even know existed. So what’s the point? Exactly why Facebook has ignored its Notes function for so long is something of a mystery. Although difficult (nay, potentially impossible) to monetise, meaning … Continued
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Marketing News

Hijack marketing campaigns to remember

With the public becoming ever-more immune to traditional marketing tactics, it’s no surprise brands and agencies are adopting increasingly extreme methods in order to make an impact. One of which is akin to guerrilla PR, or ambush advertising, and is potentially an incredibly powerful tool. Hijack marketing, as many refer to it, is the practice … Continued
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PR News

Public Relations

PR thoughts: Pigs, tailpipes and skeletons in the closet

  Depending on your political leaning, and whether or not you watched Charlie Brooker’s Black Mirror a few years back, it may not have been completely surprising to learn of Prime Minister David Cameron’s apparent swine-related misdemeanor. In contrast, the scandal surrounding VW emissions was truly shocking for everyone. Without going in to explicit detail, … Continued
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