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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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B2B

Blog

Unlocking the power of digital PR – B2B strategies for success

Successful PR in 2024 employs a powerful blend of strategy, technical experience and creativity that holistically elevates traditional PR by embracing the digital landscape with a multi-channel approach. From SEO and content marketing to influencer marketing and social media techniques, brands must consistently deliver disruptive and attention-grabbing campaigns to stay ahead of the curve.  For B2B … Continued
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B2B

Blog

Uncategorized

Why B2B Businesses Should Care About The 3 A’s Of PR: Authenticity, Advocacy, and Amplification

Let’s face it – B2B PR is often nothing short of baffling for businesses, with so much to consider and so many pitfalls to navigate. That’s why we focus on results-driven, no-nonsense PR support whilst offering insight and inspiration through these helpful guides – and it’s also why we’d love to share with you the … Continued
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B2B

Blog

Uncategorized

B2B PR Strategies: Unlocking Visibility and Growth

In PR, we find a slightly excessive focus on the B2C market. It’s understandable since, traditionally, this was where much of the PR activity took place, but what about businesses that sell to other businesses? Shouldn’t they also be able to use these strategies and techniques to reach a larger market share and achieve enhanced … Continued
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B2B

Blog

Beyond the Basics: Unleashing the 5 Ps of PR

PR isn’t just about media kits, interviews and press releases. In our rapidly evolving and diverse commercial landscape, this straightforward approach simply doesn’t cut it anymore. For B2B companies in particular overcoming the challenge of engaging other businesses, especially on social media, requires a specialised and targeted toolkit. With so much to consider and more … Continued
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Blog

Social Media

Social Media Management for Beginners – Building a Strong Online Presence

Every business knows that social media is one of the most powerful promotional tools available to them. When used to your advantage, it’s an essential aspect of any strong online presence – whether you’re a public figure, established brand or fresh-faced start-up. But getting it right when it comes to setting up and running social … Continued
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Our News

Smoking Gun hits two hole in ones – winning both corporate and consumer briefs for American Golf

The UK’s largest golf retailer, American Golf, has appointed Smoking Gun to handle both its corporate and consumer comms. We are delivering two separate media relations briefs for the retail giant whose vision is to become the ultimate one-stop destination for everything a golfer requires. Leveraging our media relations expertise, we will drive mass brand … Continued
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Blog

PR

From Traditional to Digital – The Evolution of PR and its Impact on Businesses

PR has experienced a significant transformation over the past decade. Brought about by the rapid pace of technology and digital advancements, PR now looks completely different to its original form. The foundations are the same – employing creative communications and leveraging media contacts to help businesses to increase visibility and market share. But now the … Continued
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Blog

Digital PR: The Future of B2C Public Relations

In today’s digital landscape, PR has evolved almost beyond recognition. Once upon a time we relied almost exclusively on traditional media outreach, events and press releases. But now there are many different channels and types of media to choose from, driven by shifts in consumer behaviour which are increasingly demanding a revaluation of PR approaches. … Continued
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Our News

PR & Comms

Smoking Gun seals the deal with Cryos International to launch its first UK sperm bank

Smoking Gun is delighted to have been appointed by Cryos International, the world’s largest sperm and egg bank, to launch its first UK location in Manchester. Smoking Gun will leverage its expertise in integrated communications to generate buzz around the opening, whilst challenging misconceptions around sperm donation and encouraging men to apply to be a donor.  … Continued
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Blog

PR

Mastering the 7 Cs of PR: Why B2C Organisations Should Take Note

Mastering the 7 Cs of PR is a specialist skill – but there are some key elements any budding PR professional (or B2C business owner) can learn to help them gain greater exposure for their brand. That’s why we put together this simple guide based on one of the seminal works of our vocation – … Continued
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Our News

Hat trick heroes! Smoking Gun is up for 3 Prolific North Champions Awards

At Smoking Gun, we’re firm believers in the power of creativity, innovation, and excellence in PR and communications. We’re thrilled to announce our nominations for not one, not two, but three prestigious Prolific North Champions Awards. These awards recognise the outstanding achievements of companies, teams, and individuals across the North of England in various fields … Continued
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B2B

Our News

Smoking Gun scores a double with new client wins

We are excited to announce two new retained clients for our growing B2B division, ESP Play and QUEST Electrical. Both companies have appointed Smoking Gun to spearhead their integrated communications efforts, marking a significant milestone in our continued growth and success. ESP Play, a leading provider and manufacturer of playground equipment, has chosen Smoking Gun … Continued
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Content marketing

Crafting Compelling Content Part 4: Mastering effective writing styles and audience engagement  

During this 4-part series, we’ve covered absolutely everything you need to know about planning, creating and sharing compelling content. Now we’re really getting into the nitty-gritty of what it takes to make your content as persuasive and memorable as possible. In the age of AI, where more companies are relying on the likes of Bard … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…