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Blog

Content marketing

Uncategorized

Creating Compelling Content – A Guide to Captivate Your Audience (Part 3) 

Welcome back to our Creating Compelling Content mini series. In Part 1, we discussed the importance of creating and sharing high-quality, engaging content to get your business noticed. In Part 2, we shared insights and techniques to help you understand and get to know your target audience. Here in Part 3, we’ll cover tips and … Continued
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Comms

Our News

PR

Social Media & Digital

Philips small domestic appliance account win for Smoking Gun

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued
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Our News

PR & Comms

Social Media & Digital

Smoking Gun Ignites Success: A Milestone Year of Evolution and Growth

As we enter our 15th year of trading, we are delighted to announced a record fee income whilst revealing a fresh identity, a restructured leadership team and a renewed focus on growth.  In a strategic shift, co-founder Rick Guttridge takes the helm as our new CEO, guiding Smoking Gun into an exciting future. Joining him … Continued
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Our News

PR

Social Media

Smoking Gun delivers global brief for Aptia Group

New pensions and health and benefits administrator Aptia Group has appointed Smoking Gun, to manage the global communications for its 2024 launch. The announcement follows a deal funded by global private equity house, Bain Capital.  Acquiring Mercer’s UK pensions and US health and benefits administration businesses, Aptia will manage benefits for more than seven million … Continued
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Blog

Influencer marketing

Our News

‘On piste’ with Pixie Lott for new launch

Sportswear brand Dare 2b has announced singer Pixie Lott will front its new On Piste Collection. Featuring ski, lifestyle and activewear that can take you from slope to street, the collection is new for AW23 and marks the latest celebrity collection from the brand, which has recently worked with the likes of Laura Whitmore, Jermaine … Continued
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social media manager

Blog

Digital marketing

Unlocking the Power of Digital PR: Strategies for Success Part 2

Curious about digital PR? You’re in the right place as we continue our deep dive into the world of online PR management. In this two part series we hope to bring you complete clarity on what digital PR involves, how it works and how it can benefit your business. If you haven’t read the first instalment, you’ll … Continued
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Blog

Digital marketing

Unlocking the Power of Digital PR: Strategies for Success Part 1

As with many aspects of marketing, the PR landscape has changed significantly in recent years. If you’re familiar with our approach here at Smoking Gun, you’ll know that we favour the disruptive, immersive approach to brand awareness. We believe in going big, making bold moves, delivering assertive statements and moving in daring directions. As such, … Continued
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Blog

Measurement And Evaluation

It’s measurement month- Five techniques for killer insights to inform your PR strategy

At Smoking Gun, we don’t do PR. We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.  Supporting brand marketers not to ‘make noise’ but to achieve their organisational goals takes more than great ideas. To really mfove the dial on improving reputation, growing awareness, changing perceptions or increasing sales, ‘Inspired Insights’ … Continued
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Blog

Content marketing

Uncategorized

Creating Compelling Copy Part 2: Understanding Your Target Audience

Hello and welcome to Part 2 of our mini-series on Creating Compelling Copy! In Part 1, we discussed the basics of creating compelling copy and how it fits in with your brand’s broader marketing strategy (if you still need to read this, we recommend checking it out before going any further).  In Part 2, we’ll … Continued
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Blog

Content marketing

Creating Compelling Copy Part 1: The Importance of Compelling Copy

In today’s digital landscape, what you say and how you say it is more important than ever.  You’ve probably heard a lot recently about shrinking down your content in the face of dwindling attention spans. Many businesses misunderstand this as an invitation to cut down on their written copy or even ignore its importance altogether. … Continued
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Our News

PR & Comms

Smoking Gun scores ‘YoungOnes’ gig

Dutch scale-up YoungOnes has appointed Smoking Gun to manage its media relations as it launches into Manchester. The move marks YoungOnes’ first UK launch outside of London, where it landed in 2021. The platform takes a fresh approach to connecting quality freelance staff with companies that have gaps in the workforce. By posting flexible freelance … Continued
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How To Guides

The Rise Of The Shrewd Shopper

Introducing Smoking Gun’s brand playbook to make it onto the nation’s shopping list.
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Case files

Influencer marketing

Major influence: Celebrity partnerships that work

SEE HOW WE HELPED DARE 2B SMASH ITS COMMUNICATIONS GOALS Done right, influencer marketing has proved its clout when it comes to building brand love and loyalty, growing audiences and catapulting awareness. Successful influencer campaigns spark some of the most authentic and powerful connections with your audience. When sportswear brand Dare 2b came to us … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…