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Smoking Gun wins prestigious BWH Hotels PR Brief

Smoking Gun has been selected as the retained B2B PR partner for BWH Hotels, Great Britain’s largest group of independent hotels.

The strategic partnership follows a highly competitive pitch process that showcased the agency’s exceptional media expertise in the travel and hospitality sectors.

After a rigorous selection process, Smoking Gun distinguished itself through its unparalleled media knowledge and deep understanding of the hospitality industry. The agency’s demonstrated ability to craft compelling narratives and drive brand visibility set it apart from competing PR firms vying for the prestigious account.

Representing an impressive portfolio of more than 230 independent hotels, including the renowned Best Western and luxury WorldHotels brands, BWH Hotels is pursuing ambitious growth strategies. The company required a B2B PR partner capable of bringing its complex and dynamic story to life across multiple communication channels.

Building on a successful initial project in late 2024, Smoking Gun has been entrusted with the critical mission of elevating BWH Hotels’ profile among independent hotels and property developers. The agency has already demonstrated its value by securing high-profile interviews and feature placements in key industry publications highlighting the brand’s strategic positioning and growth ambitions.

Smoking Gun has been selected as the retained B2B PR partner for BWH Hotels, Great Britain’s largest group of independent hotels.

The strategic partnership follows a highly competitive pitch process that showcased the agency’s exceptional media expertise in the travel and hospitality sectors.

After a rigorous selection process, Smoking Gun distinguished itself through its unparalleled media knowledge and deep understanding of the hospitality industry. The agency’s demonstrated ability to craft compelling narratives and drive brand visibility set it apart from competing PR firms vying for the prestigious account.

Representing an impressive portfolio of more than 230 independent hotels, including the renowned Best Western and luxury WorldHotels brands, BWH Hotels is pursuing ambitious growth strategies. The company required a B2B PR partner capable of bringing its complex and dynamic story to life across multiple communication channels.

Building on a successful initial project in late 2024, Smoking Gun has been entrusted with the critical mission of elevating BWH Hotels’ profile among independent hotels and property developers. The agency has already demonstrated its value by securing high-profile interviews and feature placements in key industry publications highlighting the brand’s strategic positioning and growth ambitions.

Caroline Aspinall, Smoking Gun’s commercial director and head of B2B, added: “Our commitment to creativity has positioned us as the agency of choice for globally recognised brands and being appointed by a standout name like BWH Hotels has truly fired up our creative engines. 

“BWH Hotels is a people-first business with values that match our own and they’ve given us an incredible brief: challenge outdated perceptions, showcase their brilliant offering and solidify their authority in hospitality. Our Smoking Gun team is revved up to deliver results that have a real business impact.”

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