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Smoking Gun secures groundbreaking PR brief for University Academy 92

Smoking Gun has been appointed as the retained agency for University Academy 92 (UA92), a pioneering Manchester-based higher education institution.

The strategic partnership marks a significant milestone for both the innovative educational brand and the award-winning PR agency.

Co-founded by the legendary Class of ’92 and Lancaster University, UA92 has engaged Smoking Gun’s specialised B2B team to amplify awareness of its unique educational offering. The agency’s mission is to showcase UA92’s distinctive approach to higher education across key business, brand, and community networks.

Leveraging its extensive media relations expertise, Smoking Gun will execute a comprehensive media relations strategy designed to generate authentic excitement about UA92’s students, staff, academic programs, and campus environment. The campaign aims to drive meaningful corporate engagement through both digital and traditional communication channels.

The agency’s approach will focus on authentic storytelling that encourages target audiences to become active UA92 partners, advocates, and supporters. By highlighting the institution’s commitment to enhancing student experiences and co-developing innovative curricula, Smoking Gun will help UA92 expand its reach and impact in the higher education landscape.

Caroline Aspinall, Smoking Gun’s commercial director and head of B2B, added: “Smoking Gun is renowned for delivering impactful campaigns and this win is the latest example of Smoking Gun’s ongoing journey of expansion and achievement. 

“We can’t wait to see what this powerful partnership will deliver and the impact that we can create together.”

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