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The Blagger's Blog

Blagger's Blog- Electorate evac, what if cows were people, hotels by the minute

  Weekly High PETA has done it again with another great advert designed to raise awareness at just how bad many animals are treated, this time looking at the milk industry. Switching cows for humans, it makes a stark and alarming point that will have you on soya and almond alternatives before you can say ‘big shop’. … Continued
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Marketing

Product, package, and FMCG PR: Has Dove bottled Real Beauty?

If you’ve been keeping an eye on the Fast Moving Consumer Goods (FMCG) shelves recently, there’s a very good chance one size-related change won’t have passed by unnoticed. Let’s get one thing clear, though, before we get into the nitty gritty of this particular blog post. Dove’s Real Beauty campaign is one of the longest-running public-brand … Continued
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The Blagger's Blog

Blagger's Blog- Blank cheques, sounds of war, everything on Fyre

Weekly High Although this advert isn’t new, it’s new to us (originally unveiled back in April). The David Lynch Foundation offers a startling portrait of life after war for veterans, told through battlefield sounds. Or not, as the case may be. Powerful, impressive.   Weekly Low This week’s lowpoint has wider connotations for our industry … Continued
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Public Relations

Event PR (gone wrong): Learnings from Fyre Festival

It was supposed to be one of the world’s most exclusive and luxurious boutique music events, with rapper Jah Rule at the helm. The reality was some dry white bread with a slice of reformed cheese and aneamic-looking salad shoved in a polystyrene carton, chaos, cancellations, and punters stranded on a private island. OK, so … Continued
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The Blagger's Blog

Blagger’s Blog – Death, extinction, immortality, and why nobody is that different

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Rick's Rambles

The inevitable death of punk: Brands can’t be pirates forever

From challenger companies to rebel firms, edgy start ups to industry disruptors, for more than a decade now we’ve been told the most exciting businesses are those rejecting mainstream thinking, and striving to be rule-breakers. But I say their days are numbered from the start. Those who disagree should probably take one look at the … Continued
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Technology

Everything you ever wanted to know about Fintech, but were too afraid to ask the banks

The words ‘finance’ and ‘challenger’ rarely go together- unless we’re talking The Bank of Dave; that guy from Burnley who took it upon himself to offer loans to businesses and individuals in a bid to show major lenders were out of touch with the modern world. In reality, though, this assumption is no longer the … Continued
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newspapers

Print vs online- same debate, new evidence, greater insights, better results

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Public Relations

B2B PR case study: Putting in a Good Day’s work for Robertson Cooper

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote their Conversation event to potential industry attendees through a national media campaign. The Good Day At Work Conversation is Robertson Cooper’s signature calendar date. Held annually, the idea is to bring together leading practitioners from … Continued
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Our News

April 2017 in the Smoking Gun study

§ Whilst most were spitting feathers at the thought of another vote, and our hometown of Manchester began preparations for its new elected mayor, here at Smoking Gun we had other things to think about. Namely owning Easter and bossing National Sleep Month for two of our clients, hiring hot new talent, and welcoming another … Continued
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Technology

Social media agency: What's all this about Facebook and Augmented Reality?

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The Blagger's Blog

Blagger's Blog- The snap election special

The Blagger’s Blog – a weekly roundup of media news, sans effort Quote of the week “Hitler promised not to invade Czechoslovakia, Jeremy. Welcome to the real world.” Peep Show’s Mark Corrigan, quoted by @thatgirlkath on Twitter, subsequently retweeted over 10,000 times, in reference to Theresa May’s decision to hold a snap general election in … Continued
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Advertising

Online advertising: If you're buying on YouTube and Facebook, read this

Online advertising- not worth the paper it’s printed on. Or so say dissenting voices everywhere from printed media to the ad industry itself. For years the argument has been that banners and pop ups on websites are not as valuable or effective as placing a half or full page in a magazine or newspaper. The … Continued
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