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Everything you wanted to know about nudge theory

They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that has been proven, time and again, in everything from advertising to politics. Let’s look at it like this- Communism, the only alternative mode of governance to Capitalism for the last 100 years, was all about … Continued

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Our News

A month in the Smoking Gun study

The Blagger's Blog

Blagger's Blog- Equal pay in the media, SGPR awards, fake news just got serious

newspapers

PR thoughts: Media silly season? You've got some competition

It’s raining outside the Smoking Gun PR office window today. Amazingly- despite reputations- this is the first dank and dreary day Manchester has seen in quite some time. Whilst temperatures haven’t quite been tropical, they’ve not been too bad, with plenty of sun breaking through the notoriously slate grey clouds of North West England. Although … Continued

The Blagger's Blog

Blagger's Blog- Dirty Dancing gone bad, SodaStream ad gold, beer for women backlash

Marketing

Marketing problems: Is the UK industry failing to represent regionality?

Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we are blessed with some of the strongest regional accents, and identities, the world has ever seen. Take us here in Manchester, for example. The locals, born and bred Mancunians, sound pretty different to those who … Continued

Social Media

The work ex, the Twitter account, and the incredible results

Southern Rail decided to put a GCSE work experience student in charge of its Twitter account. Amazingly, the gamble paid off.

The Blagger's Blog

The Blagger's Blog- China China China, Wimbledon, robot reporters, Channel 4

Digital marketing

Digital PR thoughts: What Google's fine could mean for online search

The Blagger's Blog

Blagger's Blog- Glastonbury void, What Is The City, Grenfell media, social day

Newsletter

Rick's Rambles

Preparation is only half the PR battle: The public want honesty, not just personality

Social Media

Facebook and Twitter cheat sheet 2017

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

Advertising

Newsletter

Gender divides: 8 incredibly sexist ads from this century

According to a new study, Unpacking Gender Bias in Advertising, gender equality is still a pipe dream in commercial media. Females appear 50% less frequently in screen adverts compared with their male counterparts, with 25% of all ads involved in the study featuring no women whatsoever, compared with just 5% that ignore men altogether. The … Continued

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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…