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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Our News

Every student should consider a placement year

As a student, the past two years have taught me a lot. Not only have I learned valuable life lessons, like how to live with strangers and how to live off £10 a week, I’ve gained some very valuable knowledge through my studies at Sheffield Hallam University. Six months ago, I found myself at a … Continued
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Social Media

Social media agency analysis: Will Facebook bury Snapchat anytime soon?

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Magazines

PR experts: ABC results show mags in decline, but royals doing just fine

The latest magazine figures are out from the UK’s Audit Bureau of Circulation, and few PR experts in the country will be particularly surprised at the overall results. Put simply, glossy pages in actual print are continuing to decline, although the extent of the fall in some specific areas is rather jarring. Just last week we asked what … Continued
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The Blagger's Blog

Blagger's Blog: Glen Campbell, hip hop at 44, nuclear war isn't a PR tool

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Marketing

Brand ambassadors and celebrity endorsement- how much is too much?

Here at Smoking Gun PR we understand that brand ambassadors and celebrity endorsement can make a big difference to a product. Having the right face, voice, or expert opinion backing a campaign potentially works wonders when it comes to winning the public’s trust. But there’s also a flip side. Helen Mirren, the face of L’Oreal, … Continued
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Technology

Digital PR news: Google is about to change, here's what you need to know

It’s one of the most iconic aspects of the online experience- simple, clean, easy to use. Google’s homepage has been exactly the same since its launch in 1996, offering a brief respite from the general chaos that comes with an internet full of more pop ups, box outs, and click bait than should be tolerable. But now … Continued
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Our News

Instagram Stories celebrates first birthday

12 months ago, Instagram launched Stories to compete with Snapchat and tap into the growing trend of short-lived content. Users can share video, images, Boomerangs, live broadcasts and videos in reverse on their story which then disappear after 24 hours. You can personalise content by adding stickers, text and augmented reality characters including bunny ears, … Continued
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Content marketing

Copywriting experts offer an ode to the obscurity of the English language

Yesterday was Yorkshire Day, a national celebration of the county which, if you come from there, stands head and shoulders above the rest as the closest anyone can get to God’s kingdom. And if you don’t hail from any of the four Ridings it still stands head and shoulders above the rest in terms of … Continued
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Newsletter

Rick's Rambles

Should marketers have nightmares about electric staff?

In 1991 the director James Cameron unleashed his vision of the near-future, and with it the wrath of Skynet, an automated defence system that would think for itself, and quickly learn anything humans could do, machines could do faster, and more devastatingly. Thankfully, for now, Terminator 2: Judgment Day remains a work of dystopian science-fiction. … Continued
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Marketing

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4 things we can learn from ecosystem brands

You may have missed it, so let’s start from the beginning. There’s a new buzzword on the streets, one we’re surprised hasn’t surfaced before, which relates to some of the world’s biggest companies, and explains how they have become so successful. Introducing ‘ecosystem brands’, a term that covers Google, Apple, Microsoft, and Amazon- four of … Continued
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Ingenious Ideas

Newsletter

6 employee engagement comms tools you should be using

Let’s face it, with workloads like communications staff in 2017, it’s not a question of who needs, but rather who can afford sick days and holidays. There’s just so much to do, and so little time to do it in, trying to encourage employees to get involved in collective tasks outside their direct remit can … Continued
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Marketing

Newsletter

Everything you wanted to know about nudge theory

They say suggestion is a far more powerful means of getting what you want than demands. It’s a theory that has been proven, time and again, in everything from advertising to politics. Let’s look at it like this- Communism, the only alternative mode of governance to Capitalism for the last 100 years, was all about … Continued
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Our News

A month in the Smoking Gun study

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