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Food PR

Our News

2017 Christmas sandwiches ranked from best to worst

The Smoking Gun food and drink team have been busy reviewing this year’s selection of high street Christmas sandwiches. Conducted by a blind taste test, the team tried eight festive favourites from the Co-op, Costa, Pret, Eat, Tesco, Aldi, Sainsbury’s and Marks and Spencer. All sandwiches were marked on appearance, flavour, volume of filling and … Continued

Marketing

Social media marketing: One Like is all it takes

Every social media marketing agency in the country- indeed the world- understands the power of Facebook’s insights. They allow us to dig down into personality types, shopping traits, interests, online activity and behaviour, to name but a few things, and build a bespoke campaign around that knowledge. But even the most digital-savvy pros out there … Continued

Twitter

Social media agency: Why has Twitter turned to 280?

That’s that then, the decision has been made, the jury has returned its verdict, and life on one of this social media agency’s most beloved networks will never be the same again.

Seen This?

Social media, education and health: The kids aren't alright

A new book has been published which looks to highlight the risks of heavy ‘screen time’ within the context of young people’s education. This comes after successive studies have shown that social media and mental health problems are worryingly compatible bed fellows.

Social Media

WhatsApp update: Delete for Everyone

Despite the fact we all had far too many networks and notifications to check about six years ago, humans seem to be suckers for expanding their ‘need to check’ lists pretty much exponentially. What this means is that there’s now a good chance you receive information- be that personal or professional- through a variety of … Continued

Content marketing

Newsletter

5 tips for great social media video content, from our experts

No need to thank us. We tasked Smoking Gun’s talented digital team with putting together a short but very sweet clip, dedicated to the art of making great social media video content for your brand. Trailer over, here’s the main attraction… [Tweet “@SmokingGunPR shares insider tips on creating great #socialmedia #video content for #brands”] Tip 1 … Continued

Newsletter

Our News

October 2017 in the Smoking Gun study

So that was the month that was… the last four weeks here at Smoking Gun have involved award wins, nominations, marriages, conferences, front row TV coverage, and new client projects. Best get a move on with the roundup then. In true forward motion style, we’ve just been signed up by Arriva Buses UK to work … Continued

Newsletter

Seen This?

13 frighteningly bad advertising, marketing and PR fails from 2017

It’s the end of October, which means one thing- spooks, ghouls, and all manner of other horrible visions. In the PR and marketing game the spectre of catastrophe looms large all year round, though. Need proof? Here are 13 frighteningly bad recent advertising, marketing and PR fails that show even the biggest brands get it … Continued

Facebook

Newsletter

7 essential Facebook changes you probably missed in 2017

With the recent trial of a new News Feed on the world’s most prominent social network- read our reaction to that here- it’s easy to feel frustrated and overwhelmed at the ever-changing nature of the platform. Mainly because it’s overwhelming and frustrating if you’re using it for business. Just when you think a new campaign … Continued

Advertising

A step too far? Just because it’s Halloween doesn’t mean ads can play on our fears

Whichever way you look at it, all is not well in the United Kingdom right now. In fact, the status quo is more hunker down than hunky dory. Omnipresent worries about Brexit, high street sales crashing faster than any point since the deep recession year of 2009, a largely overlooked admission earlier this month by … Continued

Marketing

Snapchat marketing: ASA judgement says #Ad is essential

There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey area in terms of what is and isn’t professionally acceptable in the eyes of the Advertising Standards Agency (ASA), which has taken big steps towards trying to ensure everyone is clearly marked posts as commercial … Continued

Our News

Smoking Gun scoops Best Small PR Agency at the MPAs

After being shortlisted in summer against four other Manchester-based agencies, Smoking Gun scooped the award for Best Small PR Agency at the MPA Awards last night. The Manchester Publicity Association is the largest not-for-profit body in Europe, recognising people in media, film, creative and digital industries. Hosted at the Midland Hotel, the evening kicked off … Continued

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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…