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Blog

Social Media & Marketing

2 summary of the Case Study

Summary of the Case Study Summary of the Case Study Summary of the Case. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dol

Blog

Social Media & Marketing

1 summary of the Case Study

Summary of the Case Study Summary of the Case Study Summary of the Case. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dol

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Newsletter

Social Media

Shared controversy: 5 moments social networks really p!ss@d people off

Socmedia has been causing a scene since inception. Brand wildfires, hacked elections, cyberbullying, frontline reporting; it’s all going off, but what about when the social networks themselves have caused anger and outrage?

Newsletter

Rick's Rambles

2018 must deliver consistent business ethics

They say be careful what you wish for. I’d say be incredibly cautious about who you choose to work with.

Digital marketing

Too much time online? Leave digital to the pros

When Nokia announced plans to resurrect its iconic 3310 mobile in February last year everyone over the age of 30 thought; ‘amazing, Snake!’ But this is just one example staff at our agency have noticed where tech companies, industry analysts, and, most significantly, doctors are trying to get people to unplug from the online world more frequently. Health aside, drafting in … Continued

Advertising

Advertising, social media, and the Winter Olympics

With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting counterparts by assessing what’s new, what’s gone, and what’s to come in terms of marketing and advertising during this highly lucrative fortnight.

Social Media

Social media agency: Germany, privacy, Facebook, and GDPR

Since the beginning of 2018, Smoking Gun has been covering the increasing lack of trust between consumers and social media— and Facebook in particular— more than ever before. We even published a report on the subject within the context of earned media, which is free to download here. Now a European court ruling has decided that … Continued

Our News

Brands wage war on use of plastics, but is it enough?

This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to reduce the amount of plastic used in its packaging by 10 percent within 12 months. This includes eliminating the use of 5p plastic bags, plastic straws and plastic cups by the end of 2018. The … Continued

Advertising

What 2018's Super Bowl ads say about brand messages

On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals. But now the stats have been analysed, and the numbers crunched, it might surprise some to learn what the most successful ads actually were.

Content marketing

Content marketing: Is Twitter the best web traffic source?

When it comes to inbound web traffic from social networks for publishers, and firms engaging in content marketing campaigns, it’s safe to say things have changed dramatically.

PR News

Suffrage centenary— PR, feminism, and equality

Today— Tuesday 6th February 2018— marks the centenary of the Representation of the People Act which gave at least some women the right to vote here in the U.K. It would be another ten years before all women over 21 had their say in parliamentary matters, but nevertheless 1918 was a monumental turning point for … Continued

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