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Advertising

Advertising, social media, and the Winter Olympics

With the greatest sporting event on ice (and snow) now well underway, media commentators are busy trying to outdo their sporting counterparts by assessing what’s new, what’s gone, and what’s to come in terms of marketing and advertising during this highly lucrative fortnight.
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Social Media

Social media agency: Germany, privacy, Facebook, and GDPR

Since the beginning of 2018, Smoking Gun has been covering the increasing lack of trust between consumers and social media— and Facebook in particular— more than ever before. We even published a report on the subject within the context of earned media, which is free to download here. Now a European court ruling has decided that … Continued
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Our News

Brands wage war on use of plastics, but is it enough?

This week, ASDA became the latest brand to sign up to fight the war against plastic. It announced plans to reduce the amount of plastic used in its packaging by 10 percent within 12 months. This includes eliminating the use of 5p plastic bags, plastic straws and plastic cups by the end of 2018. The … Continued
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Advertising

What 2018's Super Bowl ads say about brand messages

On Sunday the biggest sporting event in America took place, Super Bowl LII, or 52 for anyone not versed in Roman numerals. But now the stats have been analysed, and the numbers crunched, it might surprise some to learn what the most successful ads actually were.
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Content marketing

Content marketing: Is Twitter the best web traffic source?

When it comes to inbound web traffic from social networks for publishers, and firms engaging in content marketing campaigns, it’s safe to say things have changed dramatically.
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PR News

Suffrage centenary— PR, feminism, and equality

Today— Tuesday 6th February 2018— marks the centenary of the Representation of the People Act which gave at least some women the right to vote here in the U.K. It would be another ten years before all women over 21 had their say in parliamentary matters, but nevertheless 1918 was a monumental turning point for … Continued
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Our News

Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors that every business must incorporate into their daily work routines in order to create a happy and healthy working environment, something which we are extremely keen to promote at Smoking Gun. Research has shown that, … Continued
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Newsletter

Seen This?

Equality now: 6 stats to prove how far we have to go (and 6 to make things look better)

2017 marks 100 years since women were given the right to vote in the UK, or at least a good proportion of them. Plenty has changed between then and now, although as recent events go to show, there’s still a long way to go in the fight for gender equality.
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Our News

January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing fashion. Thankfully, here at headquarters jaws have been dropping for all the right reasons, so read on if you want the inside scoop. There’s no bigger news than our recent client win. We’re delighted to … Continued
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Social Media

Elle Darby: Anatomy of a social media scandal

This month one of the biggest debates in recent memory concerning influencer marketing broke out, calling into question the neutrality, legitimacy, role, and goals of those making money from their social presence. We investigate the grizzly details.
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Newsletter

Rick's Rambles

Social media trust falls to historic lows- where from here for brands?

In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg is on the back foot’. This is one of those moments. According to the 2018 Edelman Trust Barometer, which gauges the public’s faith in business, government, NGOs, and the media, over the last 12 months … Continued
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Our News

Social Media

The new Snapchat update lets you send stories to people who don’t use the app – is it a step in the right direction?

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories with people who aren’t on the app. The company has produced a new sharing feature, where you can send Official Stories, Our Stories and Search Stories to people who don’t use Snapchat. This is facilitated … Continued
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Broadcast

Broadcast media experts: A quick guide to Addressable TV

Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even if you’re an award winning comms agency like us. Check out this hilarious BBC guide to some of the jargon being banded about at this year’s World Economic Forum in Davos for proof. Today we’re looking … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…