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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Twitter

#Dos and don’ts: How to use Twitter for business, properly

As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content on the platform grow, the other big social network is enjoying something of a renaissance. Last month we blogged on recent figures that suggest Twitter is fast-becoming the most important social media outlet for publishers. Traffic … Continued
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Our News

March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the pages of Le Carre, and— for Smoking Gun at least— exceptional results on behalf of our beloved clients. Silentnight’s recent stunt at Manchester’s intu Trafford Centre is just one case in point. Our team helped … Continued
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Public Relations

How to measure PR ROI – it's all relative

Return On Investment, or ROI. Three relatively small words that mean a huge amount when it comes to business investment. Without a reasonable return, you might as well not bother at all. So we all know the ideal PR ROI— as much as possible. But less people are so sure of themselves when it comes … Continued
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Social Media

Fear v social media, and your PR campaign strategy

Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put bosses off investing the appropriate time and money to garner great results from online networks.
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Digital marketing

User Generated Content impacts on reputation management

While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to … Continued
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Facebook

#DeleteFacebook- Has Facebook's disrespect gone too far?

By now the details surrounding Facebook and Cambridge Analytica’s data breach should be pretty clear, with information on more than 50million social network account holders in the US ‘harvested’ by the research company during an academic study. One of the main problems with this is that in addition to those directly involved with the study, i.e. … Continued
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Our News

Blagger’s Blog- Stephen Hawking, empty shoes, deep holes

Weekly High This week there have been pro-gun control protests across the US, with students walking out of schools in a bid to try and promote change. Few stunts were more emotive than 7,000 empty pairs of shoes placed on the lawn of the Capitol Building in Washington, though; one for every child shot and … Continued
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Influencer marketing

Has the influencer marketing ship sailed?

The brick and mortar business interests of two prominent social media-ites have hit very rocky times, leading to bankruptcy and closures. You might wonder how, if they can’t get people through the doors of their own stores, any brand could consider investing in influencer marketing,
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Measurement And Evaluation

How to drive leads and sales using PR measurement metrics

It’s one of the most common misunderstandings of public relations in the 21st Century. Too many businesses, and people, still have the ageing attitude that PR is solely about brand awareness, but this simply isn’t true.
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Public Relations

PR agency vs in-house comms: Do brands need some perspective?

You could be a leading PR agency in Manchester, London, or another major city-player in the media game, with a stellar track record packed with public relations awards and top campaign results. Even then, the biggest battle is often proving why companies should outsource their comms.
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Our News

February 2018 in the Smoking Gun study

You wouldn’t think it had been the shortest month of the year, what with the amount of work coming out of this Manchester comms agency of late. Allow us to digress.    First up, we’re delighted to have received a new PR agency brief from Little Sports Coaching, with the client calling on our expertise … Continued
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Advertising

Newsletter

Advertising ethics: Is Unilever starting the media’s own #metoo?

Offensive content has been the bane of brands on social networks for some time, but now one of the biggest ad spenders is fighting back.
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Event PR Case Study Loneliness

Case files

PR & Comms

Social Media & Marketing

Event PR: Tackling loneliness with The Oddfellows Society

Social isolation is a growing problem in the UK, particularly amongst our ageing population. This means helping people come together has never been more important. When a client specialising in tackling loneliness approached us for a pre-Christmas event PR campaign, we were happy to lend a hand.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…