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PR measurement

Newsletter

Rick's Rambles

PR measurement is great, but look past the numbers

This month Smoking Gun has plenty to celebrate— as our latest roundup of in-house news goes to show. Over in Prague, our team was invited to attend the AMEC Awards, celebrating the best in analytical comms. We won. Twice. Back in Manchester, the Prolific North Awards also honoured us with a new trophy. We’re immensely proud … Continued
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TikTok for marketing

TikTok is the biggest network most brands don't know

You could be forgiven for thinking stand-alone short-form video networks were a flash in the pan. But that doesn’t stop TikTok being one of the most-talked about platforms on the planet right now.
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Why brands need Facebook, Snap and Instagram Stories

Since Instagram launched Stories in 2017 as a direct rival to Snapchat’s own Stories function, this format has seen exponential growth in popularity. So much so Facebook introduced its own version last year for fear of being left behind. But what are Stories? And why are so many people responding to this type of content? … Continued
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Brand Activation

Experiential Marketing

Everything you wanted to know about brand activations

How can we increase consumer action on behalf of a company? What’s the best way not just to boost business awareness, but foster emotional links between the public and an organisation? Brand activation is a relatively new discipline that looks to provide solutions to both those questions. The core idea is simple— deliver an experience … Continued
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Influencer marketing

Influencer marketing's future mapped out in our free download guide

Over the last few years we’ve written plenty about influencer marketing. From questions about its legitimacy to the impact of major changes to social networks on this discipline.
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Website accessibility and SEO

Digital marketing

7 digital marketing expert tips to boost SEO and website accessibility

SEO has long been one of the core aspects of website build and maintenance. Even if you’re one of the few brands not producing original content, chances are you understand the importance of optimisation. But there’s also a good chance you’ve not considered accessibility within this— something any digital marketing expert will tell you is … Continued
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Brand Crises

Brand crisis can be beneficial later, says Coke

Food and drink PR, marketing and advertising has been defined by one concept in 2019. Carlsberg’s rebrand has shown it’s vital to come clean and be honest in the face of a potential brand crisis.
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The Blagger's Blog

Blagger's Blog— Jeremy Kyle, GoodBagels, WhatsApp hack

“In light of the tepid reception of Season 8 of #GameofThrones, I think delaying the announcement of Benioff & Weiss’ involvement with Star Wars would have been smart.” @AndyBeau via Twitter, offering some advice to movie marketers who just confirmed that David Benioff and D.B. Weiss— best known as the pair behind Game of Thrones— will … Continued
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Influencer marketing

Influencer marketing

Is influencer marketing becoming safer for brands?

Fresh news from camp Instagram suggests more protection from influencer marketing fraud may be en route.
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The Value of Twitter for a PR

Blog

Can your public relations agency use Twitter smarter?

The value of Twitter seems self-explanatory, but the question is how can we further use it to our advantage?
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Social Media & Digital

Social media content experts shouldn't do these things

It’s one of digital marketing’s holiest grails. What constitutes effective social media content? Any social media experts, and increasingly their clients, knows the public is becoming increasingly fatigued by branded online content. So what’s the secret? The secret to great social media content is there is no secret, as all social media content experts know … Continued
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The Blagger's Blog

Blagger’s Blog— Royal baby, red beers and racism

Smoking Gun’s weekly roundup of media and comms news— with Carlsberg getting LIverpool’s beers in, royal babies getting born and Facebook getting too big.
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newspapers

A Manchester PR agency's dream: Byline Times is a new UK paper with big ambitions

Every Manchester PR agency should welcome the arrival of new media, especially in print. Following the launch, we take a closer look at Byline Times.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…