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April 2019 at Smoking Gun HQ
All the latest news from Smoking Gun PR in Manchester, including a gluttony of national and international award nominations, a major new client and more.
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
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The Blagger's Blog
Blagger's Blog— Greta gets real, Visit X Box wonders, ASOS unstitched
Smoking Gun's media news roundup. This week with Greta Thunberg sticking it to the men (and women), pure innovation from 'Visit X Box', and ASOS almost un-stitched.
Digital marketing
What digital marketing agencies can learn from Bumble and Grindr
Could Grindr be a content goldmine? Is Bumble really boosting brand image for major companies? Can SMEs get involved. Digital marketing agencies think so.
Advertising
Probably the bravest advertising campaign of the moment (and best PR stunt)
Carlsberg marketing U-turn is one of the bravest pieces of marketing we've seen...probably.
Influencer marketing
What would it mean for influencer marketing if Instagram hides likes?
As word hits that Instagram could be about to trial a feature that hides like counts, we ask what this might mean for influencer marketing.
Social Media & Digital
What every digital PR agency knows about Facebook's fight for your trust
It's been a big week in Facebook's battle to regain trust. But as any digital PR agency knows, the network will survive without faith but most brands won't.
PR
Top 5 PR podcasts
We love listening to engaging content, for both business and pleasure. Hence so much debate over this list of the best PR podcasts.
The Blagger's Blog
Blagger's Blog— Ryanair's new boarding passes, AMEC Awards and Freddo accused of being a fiend
This week on Smoking Gun's media news roundup— boarding passes with adverts, another award nomination for our guns, Freddo the fiend and Julian Assange.
PR
Top tips on landing your first PR agency job
How do you get that foot in the door with a leading PR agency? One of our newest recruits explains the ins and outs of the career ladder's first rung.
Influencer marketing
Dropping bath bombs: Can Lush ditch socials but still focus on influencer marketing?
One of the world's most beloved cosmetics firms says goodbye to social, but still aims to harness the power of influencer marketing. Why?
The Blagger's Blog
Blagger's Blog— The Joker is back but gender pay gaps are no laughing matter
Smoking Gun's media and comms news roundup— Joaquin Phoenix brings Batman's foe back, we're up for another award and UK gender pay gap moves the wrong way.
PR
Smoking Gun's 2019 April Fools PR stunt roundup
Now the laughter has stopped, we've rounded up some of the best 2019 April Fools PR stunts, and explained exactly why they stood out.
The Blagger's Blog
Blagger's Blog— Competitive water drinking, real women image archive
Smoking Gun's roundup of PR, digital marketing, social media and comms news— this week with YouTube's most niche community and a new picture service aiming to shatter stereotypes.
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Subscribe on LinkedInOur Awards
Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…
amec Awards Winner
Excellence Awards Winner
PR moment.com awards winner
PR Week Top 150
Pride Awards Gold Winner
UK Social Media Communications Awards
Prolific North
Creative Moment
NDA 2023