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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

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Marketing

Newsletter

Marketers of the future: What tomorrow’s talent need

Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways of living emerged they are outmoded. This is never truer than in the world of marketers, media and comms professionals.  So what skills will marketers of the future need to survive? Facebook’s Advertising Chief, David … Continued
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Digital marketing experts

Social Media & Digital

What digital marketing experts think of Off-Facebook

Nope, it’s not a new fringe of a major festival. Instead, it’s new functionality from the world’s most-used social network created in response to its data-damaged reputation. So what do digital marketing experts need to know about Off-Facebook?
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Effective influencer marketing

Influencer marketing

Effective influencer marketing = weeding fake followers

Effective influencer marketing relies on weeding out fake followers. It’s hardly news to anyone. But what may surprise some is just how much cash is being thrown away as a result of bots, fraudulent accounts, false likes and automated engagements.
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Award-winning PR agency

PR

Every award-winning PR agency understands this

If you’ve been working in media land for more than about three minutes then one thing will be clear. The relationship between journalists and PRs can differ wildly depending on a number of factors. But any award-winning PR agency is likely to understand how these waters are best navigated.
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content strategy

How to keep an eye on competitors

It doesn’t matter what sector you work in, what products or services you’re selling or how you approach digital marketing. Two words are of paramount importance: content strategy.
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Branding

Newsletter

PR & Comms

If there’s one thing we can learn from Boris Johnson, branding still works

It’s almost as though we didn’t have enough to get hot and bothered about last week with the soaring temperatures alone. Face-melting rhetoric surrounding the appointment of our new Prime Minister has been vitriolic, impassioned to the point of fury and burning with rage on all sides of the electorate. Even the rain didn’t cool … Continued
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Football PR stunts

Newsletter

PR & Comms

Kick off: 11 of the best football PR stunts

The English Football League kicks into action this weekend, closely followed by the English Premier League seven days later. So it’s no surprise Paddy Power— no stranger to the art of football PR stunts— has already made headlines involving the beautiful game.  It’s fake ‘sponsorship’ of Huddersfield Town’s new kit grabbed attention from all corners … Continued
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Brands and social issues

Newsletter

Brands and social issues: Why you should take a stand

The annual Cannes Lions festival in June proved businesses can’t keep quiet on difficult subjects and taking points anymore. It’s no longer acceptable to sit on the sidelines and avoid the biggest issues facing society. Nor is it good business sense. Put simply, when it comes to brands and social issues, they should all be … Continued
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Smoking Gun

Newsletter

Our News

July 2019 at Smoking Gun HQ

Roof terrace BBQs, sausages causing a media sizzle, prestigious award shortlists, client training, one of the world’s leading social media companies visiting our office and the air con turned up to 11. In a word, mid-summer at Smoking Gun is hot stuff.  Not least thanks to our latest reasons to celebrate, with two major award … Continued
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Earned media

newspapers

Earned media remains vital despite another ABC fall

Earned media is brand coverage in a newspaper or online publication resulting from selling-in a great story, interview or news item. The traditional lifeblood of public relations, despite some rather painful ABC figures unveiled last week it’s still a vital part of any comms strategy.
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social media

Social Media

What the Heck happened? Heck sausages faced PR crisis and social media uproar after Boris bangers backlash

Earlier this month, the hashtag #BoycottHeck trended across Twitter. Heck Sausages welcomed Boris Johnson to the factory, and the social media backlash quickly gained momentum creating a PR crisis. But was it really that bad? 
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Influencer marketing advice

Influencer marketing

Influencer marketing advice (yep, more) shows influence falling

Yesterday Smoking Gun PR’s blog returned to the subject of influencer marketing. And specifically the need for brands to look for reliable influencer marketing advice. Well, we’re back today with another post on this perpetual marmite of the comms world thanks to yet another study.
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Guide to influencer marketing

Influencer marketing

More reasons why you need our guide to influencer marketing

In May Smoking Gun PR published its guide to influencer marketing to celebrate hosting a Prolific North roundtable. Out of the Fyre, Into the Future: The New Influencer Marketing Age is available as a free resource. We recommend grabbing a copy now.
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…