Skip to content
Smoking Gun PR
Talk to us

resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

You can also click below to subscribe to our Smoke Signals newsletter on LinkedIn.

Subscribe on LinkedIn
Marketing On Instagram

Instagram

Marketing on Instagram? Here's the most popular post

A few weeks back we published a social media update on the most effective formats for Facebook video. Well, we’re back in the land of networks and statuses, this time looking at marketing on Instagram  and what content proves most popular.
Learn more
Content marketing experts

Content marketing

Content marketing experts would recommend these top tools

With multiple awards for client social output, our in-house blog and newsletter, the Smoking Gun team is full of content marketing experts. As such let’s talk content marketing, and what you need to improve your own efforts.
Learn more
marketing agencies

Advertising

Marketing agencies must adapt to gender rules for ads

Last Friday saw new rules come into effect across the UK aimed at ending ‘harmful’ gender stereotypes in advertising. But will advertising and marketing agencies be able to adapt?
Learn more
Power Up The North

PR to the people: We back the Power Up North campaign

Regionalism is an insidious force, no matter which side of whatever border you live. Nevertheless, Smoking Gun’s home turf and nearby counties have long suffered at the hands of Westminster’s ignorance. Now a new cross-media campaign, Power Up The North, is looking to right decades of wrong.
Learn more

Facebook

Social media for brands: Vertical video dominates Facebook

If you missed our recent guide on the Stories video format, aimed at improving how people use social media for brands, then it’s a good idea to catch up. According to new stats and facts, this type of content is becoming the dominant force in the market.
Learn more
social media cheat sheet

Social Media

Social media cheat sheet

A quick, up-to-date social media cheat sheet for optimising images and videos to post on your social media channels. In a world where digital is ever changing its algorithms, preferred content formats and organic reach limits, standing out in newsfeed has never been so important. These are our recommended dimensions only and are up-to-date as … Continued
Learn more

Newsletter

Our News

May 2019 at Smoking Gun HQ

This month is best-known for incessant Bank Holidays— no less than three four day weeks. Nevertheless, with a presence at international industry summits, a wealth of award wins and a fantastic new client, there’s been no time for lie-ins.
Learn more
PR measurement

Newsletter

Rick's Rambles

PR measurement is great, but look past the numbers

This month Smoking Gun has plenty to celebrate— as our latest roundup of in-house news goes to show. Over in Prague, our team was invited to attend the AMEC Awards, celebrating the best in analytical comms. We won. Twice. Back in Manchester, the Prolific North Awards also honoured us with a new trophy. We’re immensely proud … Continued
Learn more
TikTok for marketing

TikTok is the biggest network most brands don't know

You could be forgiven for thinking stand-alone short-form video networks were a flash in the pan. But that doesn’t stop TikTok being one of the most-talked about platforms on the planet right now.
Learn more

Why brands need Facebook, Snap and Instagram Stories

Since Instagram launched Stories in 2017 as a direct rival to Snapchat’s own Stories function, this format has seen exponential growth in popularity. So much so Facebook introduced its own version last year for fear of being left behind. But what are Stories? And why are so many people responding to this type of content? … Continued
Learn more
Brand Activation

Experiential Marketing

Everything you wanted to know about brand activations

How can we increase consumer action on behalf of a company? What’s the best way not just to boost business awareness, but foster emotional links between the public and an organisation? Brand activation is a relatively new discipline that looks to provide solutions to both those questions. The core idea is simple— deliver an experience … Continued
Learn more

Influencer marketing

Influencer marketing's future mapped out in our free download guide

Over the last few years we’ve written plenty about influencer marketing. From questions about its legitimacy to the impact of major changes to social networks on this discipline.
Learn more
Website accessibility and SEO

Digital marketing

7 digital marketing expert tips to boost SEO and website accessibility

SEO has long been one of the core aspects of website build and maintenance. Even if you’re one of the few brands not producing original content, chances are you understand the importance of optimisation. But there’s also a good chance you’ve not considered accessibility within this— something any digital marketing expert will tell you is … Continued
Learn more

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Smoking Gun's experts share key stories shaping PR, social media, marketing and media.

    Subscribe on LinkedIn

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…