In May Smoking Gun PR published its guide to influencer marketing to celebrate hosting a Prolific North roundtable. Out of the Fyre, Into the Future: The New Influencer Marketing Age is available as a free resource. We recommend grabbing a copy now.
If content marketing experts don’t even know the signs of their own success, what hope is there?
How long is a piece of string? Realistically anyone looking for social media marketing advice relating to ‘the best time to post’ has a long search ahead. But that doesn’t mean we can’t make some informed decisions.
The oldest (and most prestigious) tennis tournament in the world has started. A welcome distraction from the Lionesses exiting the Women’s World Cup, we thought it would be appropriate to focus on sports marketing today.
In 2019 the world has ample problems. From impending climate doom to the rich-poor divide, over-population to war, it ain’t looking good. But don’t ask Mark Zuckerberg for help, or any other social media mastermind for that matter. Facebook’s trust issues largely result from a profit rather than people-first attitude plucked straight from the new … Continued
The much-hyped release of Stranger Things 3 is just one week away. Unsurprisingly, brands have been jumping on the bandwagon for well over a month already, securing precious earned media by piggybacking on the cult series from Netflix, marketing champion of the streaming world.
Retail. It’s the life-blood of the UK economy, employing 1-in-10 people and accounting for £358billion of annual sales. But where is it heading?
Last week the great, good, best and better of the creative industries descended on the South of France for the world’s premiere festival of creativity. From marketing to advertising to social, a wealth of innovative work was on display vying for success in the most competitive edition in the annual event’s history.
A mid-sized town’s worth of people are heading to a field in England this week— specifically Somerset— but it has been a full month of festivals and celebrations for PR, marketing and creative industries.
A few weeks back we published a social media update on the most effective formats for Facebook video. Well, we’re back in the land of networks and statuses, this time looking at marketing on Instagram and what content proves most popular.
With multiple awards for client social output, our in-house blog and newsletter, the Smoking Gun team is full of content marketing experts. As such let’s talk content marketing, and what you need to improve your own efforts.
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