Last week Smoking Gun’s Manchester HQ hosted a round table with Prolific North [LINK]. Attended by some of the finest marketing and branding minds in the region, we wanted to know one thing. Just how valuable is a name? It’s tragically fitting that this took place just days after the collapse of Thomas Cook. One … Continued
How do you market a company that’s big enough to be a verb? Why bother marketing a company worth $155.5bn? According to a new piece in The Drum, brand experts at Google believe the nature of what it means to be a brand has changed dramatically in the last decade. And understanding this is vital.
According to the figures, the top four messaging apps in the world now claim more active users than the top four social networks. But how are brands using messaging in c-commerce, as the term has been coined, and what do consumers want and expect from this?
How do we get people talking online, and specifically talking about our brand? You may not think you need social media tips anymore, but we could all do with a little help starting digital conversations.
2.23billion people log-on to Facebook worldwide each month. So it’s unsurprising the platform has been dominant in social media advertising for years. But do you understand the social media marketing improvements this can offer?
It has been just over one month since ITV’s hit reality show finished its latest season. And just over one month since our CEO, Rick Guttridge, published his piece on social media influencers. So what did we learn about social media influencers from the show? If you’ve downloaded our free guide, ‘Out of the Fyre, Into … Continued
It has been one of those months to say the least at Smoking Gun. Heatwaves, floods, Amazonian fires and parliamentary sovereignty mean many people haven’t known which way to turn. For our clients, though, things have been far smoother— outstanding coverage, brand film shoots and yet more evidence we’re committed to ongoing staff development to deliver … Continued
When Instagram removed its like counter, reactions were mixed, to say the least. Psychology professionals were quick to approve the move, citing a potentially beneficial impact on the relationship between mental health and social media. Avid users were less welcoming of the decision. Model Mikaela Testa’s video response went viral— bagging her priceless earned media … Continued
Members of the public are growing sceptical towards businesses. Concerns relating to the environment and sustainability have reached deafening levels. Political malaise is a widespread pandemic. In 2019 organisations are reacting to this with anti-message marketing Brands are encouraging us not to buy their products. Activists are seizing public and digital spaces to bolster understandings … Continued
In 2005 two college graduates in the US had an idea. Launch an online community for people to decide for themselves what stories are newsworthy. Links and information are posted, others vote on those posts and the most popular rise to the top of the list. Today Reddit remains focused on that same principle. The … Continued
Time moves quickly, so quickly it can be difficult to keep up. No sooner have new trends, practices and ways of living emerged they are outmoded. This is never truer than in the world of marketers, media and comms professionals. So what skills will marketers of the future need to survive? Facebook’s Advertising Chief, David … Continued
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