While accessibility has long been a requirement for businesses in real life, online accessibility has been much slower to catch up. But by ignoring their responsibility to make online friendlier to people with disabilities brands may also be writing off huge amounts of revenue. Granted, that sounds pretty cynical. Clearly the biggest drivers for online … Continued
It’s hard to believe we’re now two months from the end of the year. This is no time for reflection, though. We’ve been hard at it as ever, with political and broadcast training, creative work for a new herbal client and campaign launches for established favourites. October has seen us knuckle down to develop a … Continued
It’s always good when someone backs you up. It’s even better when that someone is one of the world’s largest social networks. So what has LinkedIn unveiled that this Manchester PR agency has been saying for years about digital PR campaign fails?
Everyone likes to voice their opinion, right? The concept lies at the very heart of so much in our lives, from democracy to market research. But when the Ministry of Justice (MoJ) hands naming rights to a new jail over to the people we have to wonder if public polls don’t guarantee digital PR campaign … Continued
We all know that digital PR campaign fails are like buses. They happen every day. The best way to avoid jumping aboard is through strategic planning well-before undertaking any marketing work, but unless you’re an award-winning digital PR agency [ahem] that’s not always the easiest thing to do.
Struggling with Sober October? Feeling pressure from another invite to the warm sanctuary of a pub in autumn? To mark the halfway point of what for many is a real test of psychological strength, this Manchester PR agency has compiled a list of anti-alcohol ads you really need to see.
Last week Facebook took the bold decision to launch a new messaging app as a new arm of Instagram. The new platform is built on a ‘camera-first’ principle, but even so this PR agency has to ask, do we need another account to check? The rise of messaging apps Based purely on statistics there has … Continued
First it was Instagram sending influencers into meltdown. Now it seems that parent network Facebook is looking to follow suit by hiding the overall Like count for posts. They say it’s better for our mental health. We say that’s probably true. But how could the move impact on the work of social media pros?
To prorogue or not prorogue, that’s the question that defined the UK this month. Thankfully, here at Manchester’s most ingenious PR and social media agency we were much clearer on things. Downton Abbey product launches, high profile trade shows, not one but two returning team members, a new starter, and our own successful industry roundtable. … Continued
Generation Z, AKA The Great Unreachable. Coming hot on the heels of self-interested millennials is a demographic already claiming to be the most compassionate and concerned on the planet. But what do these people want from brands? Other than more ethical and environmentally-sound practices? Thankfully, wherever Gen Z is, Snapchat is too— trophy piece social … Continued
When is an influencer not an influencer, as we know them? How about when the influencer isn’t a person, and nobody knows who’s behind the animated character? The world of influencer marketing has always been a murky one. Celebrities promoting products they don’t believe in. Bloggers on the blag. Uncertaintysurrounding what has been paid for … Continued
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