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Event PR (gone wrong): Learnings from Fyre Festival

It was supposed to be one of the world’s most exclusive and luxurious boutique music events, with rapper Jah Rule at the helm. The reality was some dry white bread with a slice of reformed cheese and aneamic-looking salad shoved in a polystyrene carton, chaos, cancellations, and punters stranded on a private island. OK, so … Continued

The inevitable death of punk: Brands can’t be pirates forever

From challenger companies to rebel firms, edgy start ups to industry disruptors, for more than a decade now we’ve been told the most exciting businesses are those rejecting mainstream thinking, and striving to be rule-breakers. But I say their days are numbered from the start. Those who disagree should probably take one look at the … Continued

B2B PR case study: Putting in a Good Day’s work for Robertson Cooper

SGPR was tasked by business psychology and wellbeing experts Robertson Cooper and its Good Day At Work brand to promote their Conversation event to potential industry attendees through a national media campaign. The Good Day At Work Conversation is Robertson Cooper’s signature calendar date. Held annually, the idea is to bring together leading practitioners from … Continued

April 2017 in the Smoking Gun study

§ Whilst most were spitting feathers at the thought of another vote, and our hometown of Manchester began preparations for its new elected mayor, here at Smoking Gun we had other things to think about. Namely owning Easter and bossing National Sleep Month for two of our clients, hiring hot new talent, and welcoming another … Continued

Blagger's Blog- The snap election special

The Blagger’s Blog – a weekly roundup of media news, sans effort Quote of the week “Hitler promised not to invade Czechoslovakia, Jeremy. Welcome to the real world.” Peep Show’s Mark Corrigan, quoted by @thatgirlkath on Twitter, subsequently retweeted over 10,000 times, in reference to Theresa May’s decision to hold a snap general election in … Continued

Online advertising: If you're buying on YouTube and Facebook, read this

Online advertising- not worth the paper it’s printed on. Or so say dissenting voices everywhere from printed media to the ad industry itself. For years the argument has been that banners and pop ups on websites are not as valuable or effective as placing a half or full page in a magazine or newspaper. The … Continued

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