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Marketing problems: Is the UK industry failing to represent regionality?

Much as writing in dialect is shorthand for ‘desperate attempt to be original’, unless you’re Irvine Welsh, here in Britain we are blessed with some of the strongest regional accents, and identities, the world has ever seen. Take us here in Manchester, for example. The locals, born and bred Mancunians, sound pretty different to those who … Continued

Facebook and Twitter cheat sheet 2017

Looking for more advice on PR, social media, and marketing? Why not get in contact or submit a brief to inject a little ingeniousness into your brand.

Gender divides: 8 incredibly sexist ads from this century

According to a new study, Unpacking Gender Bias in Advertising, gender equality is still a pipe dream in commercial media. Females appear 50% less frequently in screen adverts compared with their male counterparts, with 25% of all ads involved in the study featuring no women whatsoever, compared with just 5% that ignore men altogether. The … Continued

A tale of three platforms: Snapchat v Instagram v Facebook Stories

Here at Smoking Gun PR we’ve long been advocates of spinning compelling yarns in a bid to bring in more public support for your brand. As such we’re delighted to see that telling tales has never been easier, or more on trend than it is right now. The current battle for narratives started with Snapchat … Continued

June 2017 in the Smoking Gun study

It has been a month of incredible highs and, well, even more highs here on Bridge Street. We found ourselves top of the class when it comes to industry measurement, launched a new initiative designed to help tomorrow’s PR stars, welcomed another new staff member, secured sell out coverage, and still had time to enjoy … Continued

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