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Strategic comms delivering business impact: Case studies

Ready to get serious about your company’s growth in 2023? Smoking Gun uses strategic PR to win hearts and minds and solve business issues, from reaching new audiences and changing brand perception to shifting consumer behaviour. Do you currently work with a consumer PR agency that works to solve real business problems not just deliver … Continued

Content Marketing Campaign: Celebrating International Women's Day

Content Marketing Campaign Objective Smoking Gun was asked to create a content marketing campaign for International Women’s Day for Interflora. The objectives were to drive brand awareness and reappraisal – and to build more of an emotional connection with existing and prospective customers. The content needed to fuel Interflora’s marketing channels including social media and … Continued

Comms Strategy: 4 things to have in your comms armoury

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by fear…  This is a critical time for every business in the world. We all know it’s going to be tough and no-one has a clue when this will end. What we do know is that … Continued

Social Media Marketing Campaigns: Our Top Five

Here at Smoking Gun, we pride ourselves on being experts in all things digital. But we also recognise that there are some amazing social media marketing campaigns out there that we didn’t do, although we definitely wish we did! We know far too well that the pandemic has massively impacted our daily life, brands and … Continued

Does your Manchester PR firm measure what matters?

It’s a question we’ve been asking new inquiries and leads for well over a decade. Does your Manchester PR firm measure what matters? Needless to say, for many the answer is ‘we don’t have a Manchester PR firm’. For others, it’s a resounding ‘what does that mean?’

Which brands have put their money where their mouth is?

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year – but which brands have truly put their money where their mouth is since the outbreak of COVID-19? From logo changes to urge people to stay home, to significant monetary donations to the NHS, there … Continued

Blog post: A new era of brand influencers?

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis superstar Emma Raducanu dominated the red carpet at the recent Met Gala. They looked every inch the global stars and with their growing social media following, it’s easy to see why companies might be getting excited … Continued

Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation, a smart team and strong media relationships can make for a very powerful digital PR campaign.  Yet, data can be a minefield. We know it can appear over facing and a little ‘scary’, but it’s … Continued

The impact of lockdown life

The data geeks at Smoking Gun have been very busy this month…  To help health & wellbeing brands during the pandemic, we have analysed 1.5m people’s social media posts (about 8m posts in total!) from January to June, to understand exactly what they think and feel about lockdown life, how this has impacted their attitudes … Continued

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