Corporate Social Responsibility and greater brand purpose were the buzzwords of every PR agency at the start of the year – but which brands have truly put their money where their mouth is since the outbreak of COVID-19?
From logo changes to urge people to stay home, to significant monetary donations to the NHS, there have been a number of brands that have truly stepped up to support consumers and key workers leading the fight on Coronavirus.
We’ve created a round-up of the best examples of brands doing the right thing during a time of national crisis:
Tesco Proves A Little Extra Goes A Long Way
1.Truly living by its strap-line, Every Little Helps, Tesco proves a little extra goes a long way as they provide £30,000,000 worth of support packages through a food donation programme. Working with an existing partnership with Red Cross, Tesco has provided extra support for the most vulnerable during the crisis.
Tesco group chief executive Dave Lewis said: “Our stores are at the heart of the communities we serve and as well as supporting our customers and colleagues, we want to help those who need it most, locally. We will significantly boost our food donations programme, to ensure food banks and community groups have the supplies they need; whilst giving extra resources to the British Red Cross and focus our Bags of Help scheme to deliver more community support where it’s most needed at this difficult time.” – nice work Tesco!
Brewdog Creates Squeaky Clean Headlines By Providing Hand Sanitiser for NHS
2. The much loved, playful rogues at Brewdog have proved they not only know how to make cracking beer, but the team also has a heart. A spokesperson for the brand said ‘We have now packed & donated over 50,000 units to the NHS and local charities. This weekend we set up a 2nd packaging station at our brewery & have enlisted extra team members from our closed bars to help us pack even more”. Amazing work from the team at Brewdog, we’ll certainly be raising a beer to that!
Twitter Boss Jack Dorsey Shows A Few Words And £800M To Back Them Up Goes Along Way
3. Jack Dorsey stepped up to the mark by pledging to donate a quarter of his wealth to ‘disarm the pandemic’. The US has been hit particularly hard with the lack of ventilators, Dorsey is hoping the funding will help save lives across the country, an impressive move from Twitter.
Netflix Becomes a Real Spoilsport To Make People Stay At Home
4. In true Netflix fashion, the brand has created digital ads that reveal the end to some of the most popular series on the online streaming site, dotting them across popular public sites across the US prompting people to stay home – an alternative route, but no one wants to have their favourite series spoilt!
If you’re looking for some help steering the ship through COVID-19 take a look at our recent webinar with our MD Rick Guttridge
Got a good example of a brand doing good to add to our list? Tweet us at @smokinggunpr
