How To Guides

Create memorability – and win share of wallet – with humour in your marketing communications. Download our report now

The neuroscience backed approach for brands to win mental availability and share of wallet through marketing with humour

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Comms

Our News

PR

Social Media & Digital

Philips small domestic appliance account win for Smoking Gun

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued

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How To Guides

The Rise Of The Shrewd Shopper

Introducing Smoking Gun’s brand playbook to make it onto the nation’s shopping list.

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Case Studies

Experiential Marketing

PR & Comms

Brand building experiential – that delivers in the round

The nation’s biggest brands trust Smoking Gun to deliver on their biggest moments – and nothing transports consumers to the heart of your brand quite like immersive experiences and memorable stunts. But we don’t just deliver flash in the pan moments. Our experiential campaigns engage audiences across platforms to build a coherent narrative to stunning … Continued

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Events

Social Media

Brand building on TikTok webinar: 5 essential insights

TikTok is no longer the new kid on the block. However, many brands are still unsure where to start with one of the fastest growing and most influential social media platforms.  So, as part of our Summer Series, Smoking Gun held a webinar to provide actionable insights to help marketing teams build their brand and … Continued

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Blog

Media News

PR & Comms

PR stories for today’s newsroom – tips for success

The nation’s newsrooms are transforming at an unprecedented pace.  In response, Smoking Gun recently held a webinar to help brands and marketing professionals to navigate this new earned media landscape. Led by our Head Of Media Carl Stroud, The Future Of The Newsroom was crammed with invaluable insights and practical tips. Missed it? Watch the … Continued

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Social Media

How Humour on Social Media Is Shaping the Modern Social Media Engagement Strategy

Humour is reshaping the way brands connect with audiences on social media, offering a powerful boost to engagement, memorability, and brand affinity. This article explores how humorous content outperforms serious posts across B2C and B2B sectors, revealing why a clever joke may be your best strategy yet.

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B2B

Influencer marketing

B2B Influencer Trends 2025: The Future of Influence in Business Marketing

Introduction As the digital landscape continues to evolve, 2025 is shaping up to be a defining year for B2B influencer marketing. Brands are no longer treating influencer campaigns as a peripheral tactic. They’ve become a core part of how businesses communicate expertise, build trust and influence purchasing decisions. The influencer space is maturing rapidly — … Continued

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B2C

Social Media

How to Create a Successful B2C Social Media Campaign in 2025

Introduction Social media is a vital tool for brands wanting to connect with people, build loyalty, and make sales. With billions of users online, reaching new customers and strengthening relationships has never been easier. At Smoking Gun, we understand the power of a strong B2C social media campaign. In this guide, we explain why B2C … Continued

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Influencer marketing

Influencer ROI Strategies: A Guide by Smoking Gun

Introduction Influencer marketing has become a crucial part of modern digital strategies. However, as the industry matures, businesses increasingly face pressure to prove its value. Understanding and optimising influencer ROI (return on investment) is no longer optional; it is essential for ensuring marketing spend translates into measurable success. We believe in a data-driven approach that … Continued

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B2C

B2C Brand Voice on Social Media: A Guide by Smoking Gun

Introduction A compelling, authentic voice defines how audiences perceive and engage with a brand. Particularly for B2C brands, where emotional connection often drives purchasing decisions, a recognisable and relatable voice can be the difference between obscurity and market leadership. This guide explores the what, why, and how of crafting a B2C brand voice for social … Continued

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Our News

Theta finds its flow state with Smoking Gun

New-to-market natural menopause supplement Theta has appointed brand building marcomms agency Smoking Gun to spearhead its launch.  Tapping into the biohacking trend, Theta contains a specific blend of Dong Quai, Red Clover and Vitamin E that aims to help women reduce hormone imbalances, hot flushes and sleep disruption caused by night sweats – among other … Continued

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Influencer marketing

Influencer Gifting: How to Grow Your Brand Authentically

Introduction Authentic engagement is at the heart of successful brand growth. One of the most powerful methods to achieve this is through influencer gifting. With the right strategy and approach, gifting can unlock organic advocacy, generate user-generated content (UGC), and build long-term relationships with creators who genuinely align with your brand. In this guide, we … Continued

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B2C

Influencer marketing

The Ultimate Guide to Instagram Influencer Success in 2025

The Rise of the Instagram Influencer At Smoking Gun, we understand that succeeding on Instagram is more than chasing likes; its about building a meaningful brand, nurturing an engaged community, and creating real opportunities for growth and commercial success. In today’s digital age, social media influence can launch careers, create businesses, and turn passions into … Continued

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B2C

Blog

How to Captivate B2C Audiences on Social Media: Proven Approaches

Introduction The real impact on social media comes from more than visibility—it’s about resonance. And an approach that combines data-driven insight with thumb-stopping creativity is the best way to deliver campaigns that spark conversation, build loyalty, and drive measurable action. B2C brands shouldn’t be chasing likes anymore. They need to engineer engagement that ladders up … Continued

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B2B

B2C

Case Studies

Finding brand fame with Smoking Gun

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Blog

Shaping AI: A New Era of Influence

Shaping AI: A New Era of Influence AI has rapidly evolved from a behind-the-scenes analytics tool into a commanding force that guides what we read, watch and hear. Marketing experts like Rand Fishkin emphasise that although mainstream media may have lost some of its previous dominance, the proliferation of digital platforms—ranging from Reddit and YouTube … Continued

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B2C

Influencer marketing

Top Influencer Marketing Strategies for B2C Brands from 2024

Top Influencer Marketing Strategies for B2C Brands from 2024 With the digital landscape evolving rapidly, brands are looking for authentic ways to connect with their target audiences. Influencers bridge the gap by fostering genuine relationships that resonate more with consumers than traditional advertising methods. This article provides essential B2C influencer marketing tips to help B2C … Continued

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