A VR rally simulator gave fans a chance to enter a season-long competition with the hope of winning a ride with one of the BRC’s top teams, with product samples and branded items given away during events.
Using The Autosport International Show we officially launched the Prestone BRC 2017. Smoking Gun worked hard at the event to establish relationships with the competing teams, and learn of newsworthy stories that could be used to secure press. One of which centred on the Ypres stage of the series, which would coincide with the centenary of the Battle of Passchendaele. A British Army team would be competing, and an exclusive deal was agreed with them.
Interview opportunities were secured with high profile drivers and their support teams, which were then offered to large media titles. Pre and post race press releases were also issued, with a pair of influential bloggers invited to attend and cover the final race in real time, ensuring Prestone was tagged in all activity.
Not forgetting in-store opportunities, a special line of Prestone BRC-branded screenwash, anti-freeze and coolant products went on sale in Tesco sites across the UK.