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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re sharing the knowledge - and our opinion.

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Social Media & Digital

Summer PR Intern Job Vacancy

Ingenious PR intern required Calling all students … want to get ahead during your summer break? Well we have the perfect opportunity for you. We are looking for a hard-working student to join our team as a summer intern. This is a fantastic opportunity to boost your CV and learn on the job in the … Continued
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Social Media

Essential digital marketing reading: Why opt-outs could be out

With the rise of data in digital marketing it seems agencies and brands are constantly devising new ways of capturing credentials for use at a later date in campaigns. For many consumers the situation is becoming overwhelming, and already several household names have come unstuck as a result of their efforts to maintain huge reams … Continued
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Social Media

Twitter Website Card expands social media marketing offering

If you take social media marketing seriously then there’s a good chance Twitter’s new Website Card won’t have passed by unnoticed. Introduced a fortnight ago, it’s the latest attempt by the network to boost advertising revenue by offering a more efficient and effective service to brands spending money on the platform. Just in case this … Continued
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Smoking Gun amongst Prolific North Awards winners 2014

It seem like hardly a day goes by at the moment without some great news or other to share with our friends and colleagues, and whilst we don’t like to boast, another addition to the trophy shelf does deserve a little attention. Our staff recently ranked amongst the Prolific North Awards winners 2014, with the … Continued
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The Blagger's Blog

The Blagger's Blog 9th May 2014

A weekly roundup of media news and talking points, sans effort   Image source- The Guardian Thought for the Week “Significant decline took place in Turkey, which fell into the ‘not free’ category, as well as in Greece, Montenegro and the United Kingdom.” Freedom House, the US-based NGO established in 1941, responsible for collating data … Continued
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Social Media

Niuzly looks to alter access to paid-for digital journalism

If the 1990s saw the original, somewhat speculative .com boom, and the noughties cemented the place of online in a good chunk of the world’s lives, then this decade has so far been all about fine tuning, tweaking and improving on those first not-so-small steps. The result means we’re never short of potentially innovative new … Continued
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Social Media

Look Up is definitely anti-social media, but is it really ironic?

When a video garners almost 20million views, 146,315 thumbs up, and 4,214 thumbs down on YouTube in just ten days, it’s safe to say the clip is a viral smash- the kind of engagement levels most brands can only ever dream of from their social media marketing efforts. Such is the case with Gary Turk’s Look Up, a … Continued
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The Blagger's Blog

The Blagger's Blog 2nd May 2014

A weekly roundup of media news and talking points, sans effort Thought for the Week “Sad, scared old men.” The placard held by the guy who egged Ukip leader Nigel Farage whilst the politician was on the European election campaign trail, which followed a Channel 4 News interview with one of the rising party’s key … Continued
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Smoking Gun PR moves offices

All good things must come to an end. Especially when you experience exponential year on year growth and make sizeable additions to your staff numbers in 12 months. Whilst change isn’t always positive, in some cases it’s very, very good news. For example if you decide to move offices in order to prepare for continued expansion … Continued
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Rick's Rambles

Media truth, lies and duplicitous images

They say a picture can tell thousands of words, and this has never been truer than in the age of shareable content. But there must be boundaries in terms of how far we’re willing to manipulate, irrespective of the cause. The Mirror caused ripples this month when it emerged the image on the front cover … Continued
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4 outspoken bottles this food and drink PR agency adores

As an award-winning food and drink PR agency, everyone at Smoking Gun loves quality thirst-quenching products. And we like them even more when they have a truly unique, unforgettable approach to marketing and branding. To bring our blog’s food and drink PR month to an end then, we decided to put together a list of … Continued
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Media News

When readers control the news

At the end of last month several big guns from the U.S. newspaper industry got together for a discussion on the future of print media. The crux of which was that daily editions aren’t going to disappear completely any time soon, but the role, format and content of such titles will be decided on by … Continued
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Social Media

6 things you may not know about BuzzFeed's shareable content empire

With the news that former-Guardian man Paul Hamilos has been hired by the world’s number one shareable content website to take on the role of foreign news editor there can be no question over the direction BuzzFeed is heading in. The site’s increase in ‘hard news’ has been evident for some time. Originally launched back … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…