The Blagger's Blog
The Blagger's Blog – Google pay confusion, Indie to close, Twitter flatlines
A weekly roundup of media news, sans effort
resources & news
You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re sharing the knowledge - and our opinion.
First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.
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Our News
NW Insider Future of Retail #NWRetail
Speed, service and intelligent use of data #NWRetail Entertainingly hosted as always by Chris Maguire, the event saw two panels, sandwiching a quick Q&A with reluctant but very able brand director, Zoe Brimelow, from Duo packing, share thoughts on the future of retail. Sponsors 3PL and Weightmans formed panel one along with Purple and Intilery. … Continued
Marketing News
PR News
Lessons from a bad PR and marketing mistake
These are confusing times to say the least. From the environment to the economy, politics to TV programming, it seems nobody can agree on what’s definitely right, or wrong. Elsewhere in the world, though, some things are clearer, and mistakes much more obvious. Although every week we feature an example of bad PR and marketing … Continued
The Blagger's Blog
The Blagger's Blog – Matt LeBlanc, VR arcades, dog diners and McDs' salads
A weekly roundup of media news, sans effort
Our News
Rick's Rambles
Prolific North Live Event Partner Review
Well what a day! Around two thousand visitors, expert speakers and exhibitors crammed into The Point, Old Trafford for the inaugural Prolific North Live event. They arrived hoping to be inspired and leave a lot more knowledgeable and connected than when they arrived. Judging from the feedback we heard during the day from the majority … Continued
Rick's Rambles
7 top actions to improve your marcomms this year (from the experts)
Like a great science fiction novel, it seems we’re looking straight down the barrel of a world beyond our imagining. A reality so far advanced from that which has come before it everyone should be prepared for all manner of miracles becoming everyday. Such as major international corporations paying their tax bills. OK, so that … Continued
PR News
Sexual health apps are real, and growing in popularity
It’s the number one thing that sells- whether you’re flogging movies, alcohol or fad diets. But with ever-increasing visibility, the worry is our natural obsession with physical contact is leading to increasing risks to public health. In 2015 alone, the UK saw new diagnoses of sexually transmitted infections soar by half a million year-on-year, with … Continued
Our News
Everything you wanted to know about experiential entertainment marketing
By now there’s a good chance everyone has heard of experiential marketing. Just in case, though, let’s quickly recap. As per widespread industry musings last year, millennials prefer experiences to ownership, a claim made all the more believable when you consider the so-called sharing economy. Products are rented or borrowed rather than bought, car share … Continued
Marketing News
10 weird and wonderful buzzwords
To coin one of Nathan Barley’s best bits, even if you’re not a ‘self-facilitating media node’, there’s a good chance you’re aware of just how prevalent buzzwords are within the creative industries, marketing and PR. Of course there’s a big problem- many don’t actually mean anything. Instead, these trendy terms are mere distractions from the … Continued
Our News
January 2016 in the Smoking Gun study
Talk about hitting the ground running. We’re only a month into the start of this year and already it feels like so much work has been done, and so many great results achieved. One in the eye for those who believe momentum should be gathered over time. Whilst the financial year still has a while … Continued
Our News
A Millennial on Instagram
As a millennial who is studying Public Relations and Marketing, it is expected of me to have a presence on every social media platform. However, brands don’t need to be on every channel so why am I expected to? Equally as some social media platforms aren’t relevant to certain business, different personalities don’t work with … Continued
Social Media
Brands on social media in 2016
In a recent article from The Guardian, it was reported that social channels have become so called ‘walled gardens’ from fraud and adblockers, and there’s never been a better time to invest in them, because now they’re starting to deliver on traditional media and marketing objectives.Facebook earned an impressive £3.1bn last year. However traditional media, … Continued
The Blagger's Blog
The Blagger's Blog – Ice Cube in Manchester, Holly and Phil's hangover, NHS strikes
A weekly roundup of media news, sans effort
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