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Case Studies

Experiential Marketing

PR & Comms

Brand building experiential – that delivers in the round

The nation’s biggest brands trust Smoking Gun to deliver on their biggest moments – and nothing transports consumers to the heart of your brand quite like immersive experiences and memorable stunts. But we don’t just deliver flash in the pan moments. Our experiential campaigns engage audiences across platforms to build a coherent narrative to stunning … Continued
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Our News

PR & Comms

World Cup appointment for Smoking Gun

Move over sports division, instead Smoking Gun’s homes and interiors team has been appointed to promote the latest World Cup to hit UK shores, the Interflora World Cup. The Interflora World Cup is the world’s most prestigious floral design competition – and it heads to the UK for the very first time this September 7-9 … Continued
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Events

Social Media

Brand building on TikTok webinar: 5 essential insights

TikTok is no longer the new kid on the block. However, many brands are still unsure where to start with one of the fastest growing and most influential social media platforms.  So, as part of our Summer Series, Smoking Gun held a webinar to provide actionable insights to help marketing teams build their brand and … Continued
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Blog

Media News

PR & Comms

PR stories for today’s newsroom – tips for success

The nation’s newsrooms are transforming at an unprecedented pace.  In response, Smoking Gun recently held a webinar to help brands and marketing professionals to navigate this new earned media landscape. Led by our Head Of Media Carl Stroud, The Future Of The Newsroom was crammed with invaluable insights and practical tips. Missed it? Watch the … Continued
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Events

Media & Marketing

Free webinar: the future of the newsroom

The Future of the Newsroom webinar When: Thursday 29th June, 10:30-11:00am  Format: 30-minute virtual event Host: Smoking Gun’s Head of Media and ex-national news editor, Carl Stroud Cost: Free Want expert insight into what the frontline of British media actually looks like today? To help guide marketing and communications professionals in their future planning, Smoking … Continued
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Jobs

Our News

PR Apprenticeships in Manchester

Join Forces with Smoking Gun & Juice Academy: Redefining PR Apprenticeships Duration: 12-18 months Qualification: Public Relations and Communications Assistant Level 4 At Smoking Gun, in collaboration with the prestigious Juice Academy, we’re thrilled to introduce our groundbreaking PR & Communications Level 4 apprenticeship. Led by industry experts, this program promises to equip you with … Continued
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Blog

Case Studies

A Royal Flush of Big Brand Moments

Major cultural moments offer an opportunity for brands to capture the hearts and minds of their audiences on a global scale. And nothing makes the world stop and take notice more than when the Royals step into the spotlight. As keen as quiche to keep the King’s Coronation celebrations rolling, we’re looking back at some … Continued
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Blog

PR

Strategic comms delivering business impact: Case studies

Ready to get serious about your company’s growth in 2023? Smoking Gun uses strategic PR to win hearts and minds and solve business issues, from reaching new audiences and changing brand perception to shifting consumer behaviour. Do you currently work with a consumer PR agency that works to solve real business problems not just deliver … Continued
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Case files

Content Marketing Campaign: Celebrating International Women's Day

Content Marketing Campaign Objective Smoking Gun was asked to create a content marketing campaign for International Women’s Day for Interflora. The objectives were to drive brand awareness and reappraisal – and to build more of an emotional connection with existing and prospective customers. The content needed to fuel Interflora’s marketing channels including social media and … Continued
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Pink Prosecco

Blog

A taste for success: Pink Prosecco appoints Smoking Gun in digital PR partnership

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us at Smoking Gun to handle its digital PR account as it seeks to grow market share in the lead up to Christmas. As part of the new partnership, we will handle digital PR, and also … Continued
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Blog

Comms Strategy: 4 things to have in your comms armoury

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by fear…  This is a critical time for every business in the world. We all know it’s going to be tough and no-one has a clue when this will end. What we do know is that … Continued
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Crisis communications

Blog

Trusted communications in a crisis: has the pandemic led to greater public trust in the press?

It’s an age old saying that the only people trusted less by the public than politicians are journalists – but in today’s climate; whether that’s still true is seemingly up for debate. Crisis communications have become more important than ever, but how are the public digesting this information? In times of crisis, the public often … Continued
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Blog

Social Media Marketing Campaigns: Our Top Five

Here at Smoking Gun, we pride ourselves on being experts in all things digital. But we also recognise that there are some amazing social media marketing campaigns out there that we didn’t do, although we definitely wish we did! We know far too well that the pandemic has massively impacted our daily life, brands and … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…