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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

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Events

Media & Marketing

Free webinar: the future of the newsroom

The Future of the Newsroom webinar When: Thursday 29th June, 10:30-11:00am  Format: 30-minute virtual event Host: Smoking Gun’s Head of Media and ex-national news editor, Carl Stroud Cost: Free Want expert insight into what the frontline of British media actually looks like today? To help guide marketing and communications professionals in their future planning, Smoking … Continued
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Jobs

Our News

PR Apprenticeships in Manchester

Join Forces with Smoking Gun & Juice Academy: Redefining PR Apprenticeships Duration: 12-18 months Qualification: Public Relations and Communications Assistant Level 4 At Smoking Gun, in collaboration with the prestigious Juice Academy, we’re thrilled to introduce our groundbreaking PR & Communications Level 4 apprenticeship. Led by industry experts, this program promises to equip you with … Continued
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Blog

Case Studies

A Royal Flush of Big Brand Moments

Major cultural moments offer an opportunity for brands to capture the hearts and minds of their audiences on a global scale. And nothing makes the world stop and take notice more than when the Royals step into the spotlight. As keen as quiche to keep the King’s Coronation celebrations rolling, we’re looking back at some … Continued
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Blog

PR

Strategic comms delivering business impact: Case studies

Ready to get serious about your company’s growth in 2023? Smoking Gun uses strategic PR to win hearts and minds and solve business issues, from reaching new audiences and changing brand perception to shifting consumer behaviour. Do you currently work with a consumer PR agency that works to solve real business problems not just deliver … Continued
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Case files

Content Marketing Campaign: Celebrating International Women's Day

Content Marketing Campaign Objective Smoking Gun was asked to create a content marketing campaign for International Women’s Day for Interflora. The objectives were to drive brand awareness and reappraisal – and to build more of an emotional connection with existing and prospective customers. The content needed to fuel Interflora’s marketing channels including social media and … Continued
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Pink Prosecco

Blog

A taste for success: Pink Prosecco appoints Smoking Gun in digital PR partnership

PINK Prosecco, one of the first ever rosé prosecco brands to ever be sold in the UK, has appointed us at Smoking Gun to handle its digital PR account as it seeks to grow market share in the lead up to Christmas. As part of the new partnership, we will handle digital PR, and also … Continued
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Blog

Comms Strategy: 4 things to have in your comms armoury

As we face the single biggest challenge in a generation, it’s easy to retreat, to panic, to be led by fear…  This is a critical time for every business in the world. We all know it’s going to be tough and no-one has a clue when this will end. What we do know is that … Continued
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Crisis communications

Blog

Trusted communications in a crisis: has the pandemic led to greater public trust in the press?

It’s an age old saying that the only people trusted less by the public than politicians are journalists – but in today’s climate; whether that’s still true is seemingly up for debate. Crisis communications have become more important than ever, but how are the public digesting this information? In times of crisis, the public often … Continued
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Blog

Social Media Marketing Campaigns: Our Top Five

Here at Smoking Gun, we pride ourselves on being experts in all things digital. But we also recognise that there are some amazing social media marketing campaigns out there that we didn’t do, although we definitely wish we did! We know far too well that the pandemic has massively impacted our daily life, brands and … Continued
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Manchester PR agency

Measurement And Evaluation

Does your Manchester PR firm measure what matters?

It’s a question we’ve been asking new inquiries and leads for well over a decade. Does your Manchester PR firm measure what matters? Needless to say, for many the answer is ‘we don’t have a Manchester PR firm’. For others, it’s a resounding ‘what does that mean?’
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Blog

Guest Blogs

Which brands have put their money where their mouth is?

Corporate Social Responsibility and greater brand purpose were the buzzwords  of every PR agency at the start of the year – but which brands have truly put their money where their mouth is since the outbreak of COVID-19? From logo changes to urge people to stay home, to significant monetary donations to the NHS, there … Continued
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brand influencers

Blog

Guest Blogs

Blog post: A new era of brand influencers?

How athletes became the celebrity icons of 2021 Sporting superstars such as Naomi Osaka, Simone Biles and British teenage tennis superstar Emma Raducanu dominated the red carpet at the recent Met Gala. They looked every inch the global stars and with their growing social media following, it’s easy to see why companies might be getting excited … Continued
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Blog

Data Driven Digital PR Campaigns

Good quality data should be an asset every digital PR strives to achieve within a campaign. This, coupled with ideation, a smart team and strong media relationships can make for a very powerful digital PR campaign.  Yet, data can be a minefield. We know it can appear over facing and a little ‘scary’, but it’s … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…