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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

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Our News

PR Moment Awards: Smoking Gun is up for 10 awards

We are thrilled to announce that we have been shortlisted for an impressive 10 PR Moment Awards. This recognition stands as a testament to our commitment to excellence and creativity in delivering impactful campaigns for our clients. We are proud to share these nominations with our fantastic clients Alton Towers Resort, Interflora, and Dee Set across … Continued
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Guide to influencer marketing

Blog

Influencer marketing

Unlocking the Influencer Code: A Step-by-Step Guide to Skyrocket Your Brand’s Success

Influencer marketing is a buzzword in today’s digital marketing and PR landscape – a phenomenon that’s exploded within the past decade. Now most companies, even the smallest businesses and start-ups, are looking to utilise influencer marketing to help boost their profile and profits in some way. But what is it, how does it work, and … Continued
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B2B

Our News

PR

Smoking Gun’s new B2B division scores major client wins

Just six months after launching our B2B offering, we are proud to announce a raft of new business wins. Led by our Commercial Director and Head of B2B Caroline Aspinall, we have won a number of significant competitive pitches across property, finance, technology and manufacturing – billing over £400,0000 already. To add more firepower to … Continued
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Blog

Social Media

Mastering Social Media Management: Proven Tactics for Growth

Most companies know that social media has a crucial role to play when promoting their products or services. Across all industries, strategies focused around social networks now form a sizeable chunk of marketing activity.  But mastering social media management, understanding its importance in driving brand growth and staying up-to-date on the latest trends is easier … Continued
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audience of people

Blog

Content marketing

Uncategorized

Creating Compelling Content – A Guide to Captivate Your Audience (Part 3) 

Welcome back to our Creating Compelling Content mini series. In Part 1, we discussed the importance of creating and sharing high-quality, engaging content to get your business noticed. In Part 2, we shared insights and techniques to help you understand and get to know your target audience. Here in Part 3, we’ll cover tips and … Continued
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Comms

Our News

PR

Social Media & Digital

Philips small domestic appliance account win for Smoking Gun

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued
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Our News

PR & Comms

Social Media & Digital

Smoking Gun Ignites Success: A Milestone Year of Evolution and Growth

As we enter our 15th year of trading, we are delighted to announced a record fee income whilst revealing a fresh identity, a restructured leadership team and a renewed focus on growth.  In a strategic shift, co-founder Rick Guttridge takes the helm as our new CEO, guiding Smoking Gun into an exciting future. Joining him … Continued
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Our News

PR

Social Media

Smoking Gun delivers global brief for Aptia Group

New pensions and health and benefits administrator Aptia Group has appointed Smoking Gun, to manage the global communications for its 2024 launch. The announcement follows a deal funded by global private equity house, Bain Capital.  Acquiring Mercer’s UK pensions and US health and benefits administration businesses, Aptia will manage benefits for more than seven million … Continued
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Blog

Influencer marketing

Our News

‘On piste’ with Pixie Lott for new launch

Sportswear brand Dare 2b has announced singer Pixie Lott will front its new On Piste Collection. Featuring ski, lifestyle and activewear that can take you from slope to street, the collection is new for AW23 and marks the latest celebrity collection from the brand, which has recently worked with the likes of Laura Whitmore, Jermaine … Continued
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social media manager

Blog

Digital marketing

Unlocking the Power of Digital PR: Strategies for Success Part 2

Curious about digital PR? You’re in the right place as we continue our deep dive into the world of online PR management. In this two part series we hope to bring you complete clarity on what digital PR involves, how it works and how it can benefit your business. If you haven’t read the first instalment, you’ll … Continued
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Blog

Digital marketing

Unlocking the Power of Digital PR: Strategies for Success Part 1

As with many aspects of marketing, the PR landscape has changed significantly in recent years. If you’re familiar with our approach here at Smoking Gun, you’ll know that we favour the disruptive, immersive approach to brand awareness. We believe in going big, making bold moves, delivering assertive statements and moving in daring directions. As such, … Continued
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Blog

Measurement And Evaluation

It’s measurement month- Five techniques for killer insights to inform your PR strategy

At Smoking Gun, we don’t do PR. We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.  Supporting brand marketers not to ‘make noise’ but to achieve their organisational goals takes more than great ideas. To really mfove the dial on improving reputation, growing awareness, changing perceptions or increasing sales, ‘Inspired Insights’ … Continued
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Blog

Content marketing

Uncategorized

Creating Compelling Copy Part 2: Understanding Your Target Audience

Hello and welcome to Part 2 of our mini-series on Creating Compelling Copy! In Part 1, we discussed the basics of creating compelling copy and how it fits in with your brand’s broader marketing strategy (if you still need to read this, we recommend checking it out before going any further).  In Part 2, we’ll … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…