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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

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Our News

PR & Comms

Smoking Gun seals the deal with Cryos International to launch its first UK sperm bank

Smoking Gun is delighted to have been appointed by Cryos International, the world’s largest sperm and egg bank, to launch its first UK location in Manchester. Smoking Gun will leverage its expertise in integrated communications to generate buzz around the opening, whilst challenging misconceptions around sperm donation and encouraging men to apply to be a donor.  … Continued
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Blog

PR

Mastering the 7 Cs of PR: Why B2C Organisations Should Take Note

Mastering the 7 Cs of PR is a specialist skill – but there are some key elements any budding PR professional (or B2C business owner) can learn to help them gain greater exposure for their brand. That’s why we put together this simple guide based on one of the seminal works of our vocation – … Continued
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Our News

Hat trick heroes! Smoking Gun is up for 3 Prolific North Champions Awards

At Smoking Gun, we’re firm believers in the power of creativity, innovation, and excellence in PR and communications. We’re thrilled to announce our nominations for not one, not two, but three prestigious Prolific North Champions Awards. These awards recognise the outstanding achievements of companies, teams, and individuals across the North of England in various fields … Continued
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B2B

Our News

Smoking Gun scores a double with new client wins

We are excited to announce two new retained clients for our growing B2B division, ESP Play and QUEST Electrical. Both companies have appointed Smoking Gun to spearhead their integrated communications efforts, marking a significant milestone in our continued growth and success. ESP Play, a leading provider and manufacturer of playground equipment, has chosen Smoking Gun … Continued
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Content marketing

Crafting Compelling Content Part 4: Mastering effective writing styles and audience engagement  

During this 4-part series, we’ve covered absolutely everything you need to know about planning, creating and sharing compelling content. Now we’re really getting into the nitty-gritty of what it takes to make your content as persuasive and memorable as possible. In the age of AI, where more companies are relying on the likes of Bard … Continued
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Our News

PR Moment Awards: Smoking Gun is up for 10 awards

We are thrilled to announce that we have been shortlisted for an impressive 10 PR Moment Awards. This recognition stands as a testament to our commitment to excellence and creativity in delivering impactful campaigns for our clients. We are proud to share these nominations with our fantastic clients Alton Towers Resort, Interflora, and Dee Set across … Continued
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Guide to influencer marketing

Blog

Influencer marketing

Unlocking the Influencer Code: A Step-by-Step Guide to Skyrocket Your Brand’s Success

Influencer marketing is a buzzword in today’s digital marketing and PR landscape – a phenomenon that’s exploded within the past decade. Now most companies, even the smallest businesses and start-ups, are looking to utilise influencer marketing to help boost their profile and profits in some way. But what is it, how does it work, and … Continued
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B2B

Our News

PR

Smoking Gun’s new B2B division scores major client wins

Just six months after launching our B2B offering, we are proud to announce a raft of new business wins. Led by our Commercial Director and Head of B2B Caroline Aspinall, we have won a number of significant competitive pitches across property, finance, technology and manufacturing – billing over £400,0000 already. To add more firepower to … Continued
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Blog

Social Media

Mastering Social Media Management: Proven Tactics for Growth

Most companies know that social media has a crucial role to play when promoting their products or services. Across all industries, strategies focused around social networks now form a sizeable chunk of marketing activity.  But mastering social media management, understanding its importance in driving brand growth and staying up-to-date on the latest trends is easier … Continued
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audience of people

Blog

Content marketing

Uncategorized

Creating Compelling Content – A Guide to Captivate Your Audience (Part 3) 

Welcome back to our Creating Compelling Content mini series. In Part 1, we discussed the importance of creating and sharing high-quality, engaging content to get your business noticed. In Part 2, we shared insights and techniques to help you understand and get to know your target audience. Here in Part 3, we’ll cover tips and … Continued
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Comms

Our News

PR

Social Media & Digital

Philips small domestic appliance account win for Smoking Gun

Smoking Gun has been appointed on a retained basis by Versuni, owners of the Philips domestic appliance business, following a competitive pitch process. The six figure account covers an integrated communications brief comprising campaigns, press office, influencer and social media marketing. Philips previously worked with three separate agencies for PR, social and influencer work and … Continued
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Our News

PR & Comms

Social Media & Digital

Smoking Gun Ignites Success: A Milestone Year of Evolution and Growth

As we enter our 15th year of trading, we are delighted to announced a record fee income whilst revealing a fresh identity, a restructured leadership team and a renewed focus on growth.  In a strategic shift, co-founder Rick Guttridge takes the helm as our new CEO, guiding Smoking Gun into an exciting future. Joining him … Continued
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Our News

PR

Social Media

Smoking Gun delivers global brief for Aptia Group

New pensions and health and benefits administrator Aptia Group has appointed Smoking Gun, to manage the global communications for its 2024 launch. The announcement follows a deal funded by global private equity house, Bain Capital.  Acquiring Mercer’s UK pensions and US health and benefits administration businesses, Aptia will manage benefits for more than seven million … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…