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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

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Our News

Recognition

The word recognise comes from the latin word, ‘recognito’ which denotes the recognition of a service. There are several factors that every business must incorporate into their daily work routines in order to create a happy and healthy working environment, something which we are extremely keen to promote at Smoking Gun. Research has shown that, … Continued
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Seen This?

Equality now: 6 stats to prove how far we have to go (and 6 to make things look better)

2017 marks 100 years since women were given the right to vote in the UK, or at least a good proportion of them. Plenty has changed between then and now, although as recent events go to show, there’s still a long way to go in the fight for gender equality.
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Our News

January 2018 in the Smoking Gun study

Talk about starts to the year; if 2017 was an epic drama, the new calendar has begun in real scene-stealing fashion. Thankfully, here at headquarters jaws have been dropping for all the right reasons, so read on if you want the inside scoop. There’s no bigger news than our recent client win. We’re delighted to … Continued
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Social Media

Elle Darby: Anatomy of a social media scandal

This month one of the biggest debates in recent memory concerning influencer marketing broke out, calling into question the neutrality, legitimacy, role, and goals of those making money from their social presence. We investigate the grizzly details.
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Rick's Rambles

Social media trust falls to historic lows- where from here for brands?

In the ten years since his brainchild was launched there have been very few occasions when I’ve said ‘Mark Zuckerberg is on the back foot’. This is one of those moments. According to the 2018 Edelman Trust Barometer, which gauges the public’s faith in business, government, NGOs, and the media, over the last 12 months … Continued
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Our News

Social Media

The new Snapchat update lets you send stories to people who don’t use the app – is it a step in the right direction?

Social media hit the headlines again this week as it was announced that Snapchat users could now share their stories with people who aren’t on the app. The company has produced a new sharing feature, where you can send Official Stories, Our Stories and Search Stories to people who don’t use Snapchat. This is facilitated … Continued
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Broadcast

Broadcast media experts: A quick guide to Addressable TV

Buzzwords, eh? Just when you think you’ve got them figured along comes another load to get your head around, even if you’re an award winning comms agency like us. Check out this hilarious BBC guide to some of the jargon being banded about at this year’s World Economic Forum in Davos for proof. Today we’re looking … Continued
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Social Media

Social media for business: Instagram and Snapchat Stories switch-up

The two-leading visual social networks are at the oneupmanship game again, with a host of script-flips set to revolutionise how we use both platforms.
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Facebook

Our News

Social Media

Facebook's new algorithm change – will it be the end for brand pages?

We’re sure you will agree that Facebook has largely been an exercise for your thumb in recent years where you open up the app and find yourself scrolling through content without really stopping. Whether it’s a cute video of a baby panda being born, a meme about blackouts from the weekend or breaking news stories … Continued
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Comms

Carillion proves why the comms team needs your ear

It’s the biggest UK news story of the week, and will likely be one of the biggest come year end even if 2018 has literally just got itself into gear. When news broke on Monday that the country’s second largest construction firm, Carillion, had collapsed, many people looked on aghast. Placing tens of thousands of … Continued
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Journalism

newspapers

Our News

PR News

Small size means big change: The Guardian’s redesign

It was undoubtedly an exciting turn of events for PRs and journalists alike this week when the Guardian finally revealed its first tabloid format in what has been a long-awaited redesign.   The change caused quite a stir on social media and had other national newspapers chomping at the bit to poke fun at one … Continued
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Technology

CES 2018: 6 key takeouts

That’s that, then/ CES 2018— AKA the Consumer Electronics Show— finished in Las Vegas on Friday, closing four days of forward-thinking, future-proofing, attendee-wowing showcases for another year. Here are six key takeouts everyone in marketing and comms needs to know about…
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newspapers

PR thoughts: Daily Mail, Virgin Trains, and press freedom

As you may or may not have noticed this week, an argument has kicked off between the Daily Mail, Virgin Trains, and two opposing politicians who, for what could be the first (and last) time this year, seem to agree on something. Virgin Trains is the latest brand to bow to pressure from Stop Funding Hate, … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…