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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Case files

Essential Cuisine: Almost From Scratch Food PR Success

Essential Cuisine charged us with lifting the lid on one of cooking’s best kept secrets, harnessing social media to drive trials of its products. The final taste test, and results, were delicious.
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Case files

PR & Comms

Social Media & Marketing

B2B PR benchmark: A Good Day’s Work for Robertson Cooper

Business psychology and wellbeing experts Robertson Cooper, along with its Good Day At Work brand, wanted to promote the annual Conversation event to potential attendees from the industry via a national media campaign. Here’s how we helped the firm with an outstanding B2B PR push. Objectives Business psychology and wellbeing experts Robertson Cooper, which owns … Continued
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FMCG PR Case Study Oven Pride

Case files

Oven Pride: #ProudAtPride

We asked Oven Pride to put us to the test; conceive and roll out a comms campaign aimed to drive penetration amongst the young LGBTI community- a previously unexplored market.
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Measurement And Evaluation

Public Relations

Without the right PR measurement tools, it's just dark matter

While scientists have spent years trying to prove beyond question that dark matter exists— with some estimates suggesting 80% of the universe’s total mass is invisible to the naked eye— in marketing and comms we have long been able to deliver tangible evidence to show public relations works. So why are some corners of the jury still out?
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Social Media

Last orders- Is Wetherspoons' social media shutdown a watershed?

Over the weekend news hit that the UK’s best-loved cut-price pub chain was closing all its social media accounts— both centralised and for each of its 900 or so individual sites— sparking widespread debate as to why this decision has been made. Let’s look at the angles, then.
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Public Relations

Questions before contracts- Do you need a Manchester PR agency?

OK, so the headline is a little misleading perhaps. Rather than ‘Do you need a Manchester PR agency?’, it could simply ask ‘Do you need a PR agency?’ Regions aside, though, are you clear on how to decide if the answer is ‘Yes’ or ‘No’?
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Public Relations

7 steps to developing a PR strategy with social media at its heart

Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.
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Measurement And Evaluation

Why PR measurement and evaluation matters to your brand

Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for good reason, as we will explain in this post, and makes sense given we are an award winning, standard-setting firm when it comes to measuring and evaluating.
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Food PR

Marketing News

Social Media

Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter eggs a go last year and Christmas sandwiches in December, we thought we’d give the holy grail of spring snacks a try this Easter: hot cross buns. Whether you prefer them toasted or not, we’ve … Continued
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Newsletter

Rick's Rambles

No kidding: April Fools in the fake news age

Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of the era’s biggest rivals— USSR premiere Mikhail Gorbachev and UK Prime Minister Margaret Thatcher— kissing and canoodling. What sounds like the biggest scandal of the day was actually a well-executed April Fools joke. One of … Continued
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Jobs

Newsletter

Stand-out applicants: The most creative CVs and covering letters

Spring is upon us, and that means two things— thousands of hopeful graduates are applying for dream first jobs, while even more students are looking to secure that all-important internship or work placement. But how do you stand out from the crowd, when the crowd is so big? At Smoking Gun we’ve received enough CVs … Continued
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Newsletter

Twitter

#Dos and don’ts: How to use Twitter for business, properly

As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content on the platform grow, the other big social network is enjoying something of a renaissance. Last month we blogged on recent figures that suggest Twitter is fast-becoming the most important social media outlet for publishers. Traffic … Continued
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Newsletter

Our News

March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the pages of Le Carre, and— for Smoking Gun at least— exceptional results on behalf of our beloved clients. Silentnight’s recent stunt at Manchester’s intu Trafford Centre is just one case in point. Our team helped … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…