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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

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Public Relations

Questions before contracts- Do you need a Manchester PR agency?

OK, so the headline is a little misleading perhaps. Rather than ‘Do you need a Manchester PR agency?’, it could simply ask ‘Do you need a PR agency?’ Regions aside, though, are you clear on how to decide if the answer is ‘Yes’ or ‘No’?
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Public Relations

7 steps to developing a PR strategy with social media at its heart

Although in 2018 social media is somewhat divisive— some love, some loathe— if there’s one thing we can all agree on it’s that the majority of people we know will use one platform or other during an average week. Tapping into the kind of content they are likely to share, and where, is vital for successful digital PR.
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Measurement And Evaluation

Why PR measurement and evaluation matters to your brand

Over recent weeks PR measurement and evaluation has formed something of a backbone to Smoking Gun’s agency blog. This is for good reason, as we will explain in this post, and makes sense given we are an award winning, standard-setting firm when it comes to measuring and evaluating.
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Food PR

Marketing News

Social Media

Hot Cross Guns: The Taste Test

The guns fancy themselves as ‘taste pioneers’ and have recently taken to taste testing all things festive. Having given Easter eggs a go last year and Christmas sandwiches in December, we thought we’d give the holy grail of spring snacks a try this Easter: hot cross buns. Whether you prefer them toasted or not, we’ve … Continued
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Newsletter

Rick's Rambles

No kidding: April Fools in the fake news age

Picture the scene. It’s 1987, and Cold War tensions are running pretty hot. From nowhere, photos emerge showing two of the era’s biggest rivals— USSR premiere Mikhail Gorbachev and UK Prime Minister Margaret Thatcher— kissing and canoodling. What sounds like the biggest scandal of the day was actually a well-executed April Fools joke. One of … Continued
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Jobs

Newsletter

Stand-out applicants: The most creative CVs and covering letters

Spring is upon us, and that means two things— thousands of hopeful graduates are applying for dream first jobs, while even more students are looking to secure that all-important internship or work placement. But how do you stand out from the crowd, when the crowd is so big? At Smoking Gun we’ve received enough CVs … Continued
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Newsletter

Twitter

#Dos and don’ts: How to use Twitter for business, properly

As Facebook continues to create challenges for brands with its ever-leaner organic reach, and concerns over privacy and offensive content on the platform grow, the other big social network is enjoying something of a renaissance. Last month we blogged on recent figures that suggest Twitter is fast-becoming the most important social media outlet for publishers. Traffic … Continued
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Newsletter

Our News

March 2018 in the Smoking Gun study

Talk about headline-grabbing times. This month has been all about battling arctic conditions, investigating spy stories plucked straight from the pages of Le Carre, and— for Smoking Gun at least— exceptional results on behalf of our beloved clients. Silentnight’s recent stunt at Manchester’s intu Trafford Centre is just one case in point. Our team helped … Continued
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Public Relations

How to measure PR ROI – it's all relative

Return On Investment, or ROI. Three relatively small words that mean a huge amount when it comes to business investment. Without a reasonable return, you might as well not bother at all. So we all know the ideal PR ROI— as much as possible. But less people are so sure of themselves when it comes … Continued
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Social Media

Fear v social media, and your PR campaign strategy

Businesses have never been more aware of how potentially damaging social media can be to a brand’s reputation. But this shouldn’t put bosses off investing the appropriate time and money to garner great results from online networks.
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Digital marketing

User Generated Content impacts on reputation management

While most marketers, public relations pros and businesses understand the extent to which brand content influences how a brand is seen an perceived online— and if they don’t they really should sort that out— less people appreciate how significant User Generated Content (UGC) is. And the importance goes well beyond merely being visible in the land of www. From advertising to … Continued
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Facebook

#DeleteFacebook- Has Facebook's disrespect gone too far?

By now the details surrounding Facebook and Cambridge Analytica’s data breach should be pretty clear, with information on more than 50million social network account holders in the US ‘harvested’ by the research company during an academic study. One of the main problems with this is that in addition to those directly involved with the study, i.e. … Continued
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Our News

Blagger’s Blog- Stephen Hawking, empty shoes, deep holes

Weekly High This week there have been pro-gun control protests across the US, with students walking out of schools in a bid to try and promote change. Few stunts were more emotive than 7,000 empty pairs of shoes placed on the lawn of the Capitol Building in Washington, though; one for every child shot and … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…