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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

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Marketing News

Newsletter

The power of love (and hate): Harnessing emotions for brand purposes

Using science and psychology, we take an in-depth look at how modern marketing relies on using human emotions to build brands, boost loyalty and— ultimately— improve conversions and sales.
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Social Media & Digital

Social media for business— Major updates you need to know this summer

We run through the latest and greatest changes on all the major networks— Facebook, Instagram, LinkedIn, Snapchat and Twitter— to get your social media for business bang up to date, identifying key trends in the process.
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Consumer PR Casestudy, Food & Drink, Influencer Marketing

Case files

PR & Comms

Social Media & Marketing

FMCG influencer partnership: Hacking Christmas with Oven Pride

What happened when Smoking Gun was briefed to boost competition entries for one of our favourite FMCG PR client’s annual campaigns? Let’s take a closer look.
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FMCG PR Case Study: Finding Star Bakers for Oven Pride

Case files

PR & Comms

Social Media & Marketing

FMCG PR: Finding Star Bakers for Oven Pride

Oven Pride wanted to raise its profile amongst a relevant, national audience. Here’s how we ensured the brand did just that.
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PR News

Integrating your PR agency within the sales team is vital to success – Smoking Gun PR

Sales is an inherent part of the PR agency skillset, so opening the lines of communication between your sales and public relations teams is essential.
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PR News

Why you need to understand your PR agency

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.
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Measurement And Evaluation

PESO and post-public relations PR measurement

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last week, and instead stems from the fact we know we are right when we say PR is dying.
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The Blagger's Blog

Blagger's Blog— World Cup, Smoking Gun v Barca, IHOb

Weekly High Gold award in a very competitive field. Big up to Rick and the @SmokingGunPR team. #amecawards #amecsummit https://t.co/hib6gjrrnU — Newton Insight (@newton_insight) June 14, 2018 OK, so we didn’t really play Barcelona as the headline of this page suggests, but, as the embedded tweet above shows, we did win Gold for Most Effective … Continued
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Influencer marketing

How to tailor your PR strategy for the influencer age

It’s news to nobody that influencer marketing is one of the most divisive topics in modern media. We’ve written several pieces ourselves about what can happen when it all goes wrong. Nevertheless, it remains a vital part of any PR strategy.
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Public Relations

Finding good PR ROI after 'the end of public relations'

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think is meant by public relations right now.
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Our News

Rick's Rambles

GDPR – Comms disaster of the decade?

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing and using personal data, plenty of firms still don’t seem to know what the changes are all about. An embarrassing failure for the UK’s Information Commissioner’s Office, tasked with ensuring Britain was up to speed. … Continued
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Newsletter

Social Media

Usage insights: The time well-spent movement and nanny state

How much time do you spend per day on your favourite apps? How about per week? The figure is likely to be more than most would care to admit, but fresh features rolled out by two of the biggest names in social are about to make finding out far easier. Introducing usage insights It started … Continued
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Travel and tourism PR Case Study: Bringing the Tudors on Tour

Marketing

Newsletter

7 mental health campaigns that show people really care

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma surrounding psychological conditions. Here at Smoking Gun we don’t believe that should be the end of such campaigns, though— problems in the mind are present all year round, after all. Inspired by this point, we’ve … Continued
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    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…