Skip to content
Smoking Gun PR
Talk to us

resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

You can also click below to subscribe to our Smoke Signals newsletter on LinkedIn.

Subscribe on LinkedIn

PR News

Why you need to understand your PR agency

The integrated dream is great, until it begins to stifle the creativity of your PR agency. Fully understanding what this area of comms does is the only way to ensure a successful working relationship, and top-drawer ROI.
Learn more

Measurement And Evaluation

PESO and post-public relations PR measurement

Apologies if we’ve been particularly outspoken recently. It has nothing to do with the major award our team won in Barcelona last week, and instead stems from the fact we know we are right when we say PR is dying.
Learn more

The Blagger's Blog

Blagger's Blog— World Cup, Smoking Gun v Barca, IHOb

Weekly High Gold award in a very competitive field. Big up to Rick and the @SmokingGunPR team. #amecawards #amecsummit https://t.co/hib6gjrrnU — Newton Insight (@newton_insight) June 14, 2018 OK, so we didn’t really play Barcelona as the headline of this page suggests, but, as the embedded tweet above shows, we did win Gold for Most Effective … Continued
Learn more

Influencer marketing

How to tailor your PR strategy for the influencer age

It’s news to nobody that influencer marketing is one of the most divisive topics in modern media. We’ve written several pieces ourselves about what can happen when it all goes wrong. Nevertheless, it remains a vital part of any PR strategy.
Learn more

Public Relations

Finding good PR ROI after 'the end of public relations'

All good things eventually come to a conclusion. Even the concept of public relations, or at least what we all think is meant by public relations right now.
Learn more

Our News

Rick's Rambles

GDPR – Comms disaster of the decade?

Opt-in or opt-out, despite the deadline now having passed for businesses to clean up their processes with regard to storing and using personal data, plenty of firms still don’t seem to know what the changes are all about. An embarrassing failure for the UK’s Information Commissioner’s Office, tasked with ensuring Britain was up to speed. … Continued
Learn more

Newsletter

Social Media

Usage insights: The time well-spent movement and nanny state

How much time do you spend per day on your favourite apps? How about per week? The figure is likely to be more than most would care to admit, but fresh features rolled out by two of the biggest names in social are about to make finding out far easier. Introducing usage insights It started … Continued
Learn more
Travel and tourism PR Case Study: Bringing the Tudors on Tour

Marketing

Newsletter

7 mental health campaigns that show people really care

This year’s UK Mental Health Awareness Week ran from 14th to 20th May, helping to increase understanding and reduce stigma surrounding psychological conditions. Here at Smoking Gun we don’t believe that should be the end of such campaigns, though— problems in the mind are present all year round, after all. Inspired by this point, we’ve … Continued
Learn more

Newsletter

Social Media

9 tips for recruiting through social media

How do you find the best talent for your business? Where are the standout candidates hiding? What are the best ways of getting your company noticed amongst job seekers? These are just some of the questions recruiters and managers should be asking themselves in a bid to fill available positions more efficiently. And it’s not … Continued
Learn more

Newsletter

Our News

May 2018 in the Smoking Gun study

While most of the country was glued to the royal wedding wondering why we didn’t get an extra day off for Meghan and Harry’s nuptials, and relishing in May’s burst of good weather, here at Smoking Gun’s Manchester HQ we have been kept busy with our own diary dates, an expanding team and graduate recruitment … Continued
Learn more

Public Relations

Tell us another: Storytelling tops PR campaign skills

The proof of a great yarn is not in the plot itself, but rather how that plot is delivered to the audience. This is no truer than when it comes to PR, and planning a PR campaign.
Learn more

Public Relations

How valuable is PR to reputation management (really)?

Lack of faith seems to be a common theme in the year 2018. As we mentioned on the blog last week, those GDPR emails are coming thick and fast, and they don’t exactly smack of public trust. Then there’s the ongoing menace of fake news. So how do brands avoid losing a reputation management war in this era of … Continued
Learn more

Measurement And Evaluation

75% of comms staff want to improve PR measurement – clean data is the key

  Who hasn’t been receiving a deluge of GDPR-related emails over the past couple of weeks? Thought so.
Learn more

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Smoking Gun's experts share key stories shaping PR, social media, marketing and media.

    Subscribe on LinkedIn

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…