Establish clear understanding and anticipation within our key consumer media targets that Nemesis is returning this year.

Build excitement for the new ride by giving audiences their first taste of the compelling storytelling and a preview into the new creative theming of the new ride.

Build suspense for the new ride by bringing widespread interest by giving audiences a ‘first-look’ at a key transformation and engineering milestone.

Leverage extraordinary real life stories to generate national and regional media interest for a story which highlights the deep emotional connection Nemesis has for so many people.

Control the messaging/ speculation around the ride closure and return in a positive way and start the grassroots education of the ride narrative early on with the media.

Launch last chance to ride competition to dial up the drama and create a VIP experience – to change the perception of the ride closure for the consumer from a feeling of loss to an exciting opportunity.

Create widespread interest and attention for the closure by bringing media and competition winners on final rides, to showcase the love for the attraction and lead into the narrative for future chapters of the storytelling.