Drive key half-term bookings through a purpose-driven collaboration with NHS Blood & Transplant to highlight the vital need for donations during winter.

Drive school summer holiday bookings with irresistible real-life story-telling that saw Alton Towers appoint a 72-year-old grandmother as its first ever Chief Thrillseeker.

Secure national headlines and place Nemesis Reborn front of mind to support May half term bookings.

Harness keen media appetite for nostalgia by digging into the archives and establishing the indelible legacy of Nemesis to demonstrate how it is cherished by so many.

Challenge the conventional by reframing traditional first riders content – through engaging real-life storytelling that strikes an emotional chord with the general public.

Drive coverage across showbiz verticals with star-studded launch event at the same time as engaging our key contacts across regional, national and travel media.

Drive widespread awareness and extensive reach in week leading up to launch through broadcast media.

Deliver the ultimate buzz ahead of launch by conveying the scale of the transformation and the thrilling experience Nemesis offers.

Purpose of activity: Drive broadcast and consumer media coverage as the final touches are made ahead of the return of Nemesis.

Deliver a stand-out stunt that will drive media buzz and produce an unfair share of voice for the launch of Nemesis Reborn.

Remind core audience that the transformation of Nemesis is continuing by showcasing the latest milestone and engineering development.