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Blagger's Blog- Boris bungles, Apple's app-free world, social extremism

Weekly High https://m.youtube.com/watch?v=D1pyllr86Bk Apple has put together a new video which asks the question ‘What would the world be like without apps?’ Granted, it may not be the biggest quandary facing us right now, but it’s a fine piece of work nonetheless. Take a look.   Weekly Low With extremism on all sides a major … Continued

Digital marketing agency: 5 steps to a better brand content strategy

Let’s face it, you don’t have to be an award-winning digital marketing agency to understand that all brands need content to push out online. From GIFs to blog posts, videos to social surveys, without content there’s every chance a company will find itself out in the cold when it comes to public attention. There’s a … Continued

PR experts and #GE2017: How the election result happened in public relations speak

Just seven days ago the country looked rather different to what we see today, politically at least. The 24-hours before the snap General Election called by Theresa May’s Conservative Party was defined by last-ditch attempts by all concerned to win over the electorate- from mud-slinging and character assassinations to door-knocking and social sharing, it seemed … Continued

Blagger's Blog – Love each other, it's over now, someone unplugged BA

Quote of the Week “The most important responsibility we have on this planet is to take care of one another…” Miley Cyrus at the One Love Manchester concert on Sunday night, a message that will always ring true. Weekly High It’s all over then, kids and not-so-much-kids. Yesterday saw the UK go to the polls … Continued

Blagger's Blog: Piers Morgan, Heineken, and leadership fails

Quote of the Week Weekly High https://m.youtube.com/watch?v=CrQt8NuWVXU&oref=https%3A%2F%2Fwww.google.co.uk%2F&has_verified=1&layout=tablet&client=mv-google Heineken is well known for innovation in advertising, and its latest campaign- Open To All- is certainly no exception. We shouldn’t need to explain why this clip is our weekly high, so let’s not bother- just take a look instead. Weekly Low With the UK General Election looming, … Continued

Value added: The influencer marketing debate

Whilst the word ‘influencer’ is nothing new, but as one look at our blog posts from the last year will prove to anyone, the connotations associated with the phrase have change dramatically. According to a report published by Nielsen, consumer faith in advertising was at an all-time low back in January this year. For the … Continued

7 times social media campaigns went sour

The old media mantra used to be never work with children or animals. These days you can add to that ‘or the public as a whole, online, unless you really know exactly what you’re doing’. For brands, sometimes playing the social media game is far from safe, and winning is never easy. It’s impossible to … Continued

Viva la revolution: Booking disruptors every travel PR should know

Technology’s tide shows no sign of stopping any time soon, with new companies continuing to innovate and completely change industries we associate with exploring the world, some of which had been dominated by established giants for decades before the young upstarts came along. One area which is particularly active right now involves how we make … Continued

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