So that was the month that was… the last four weeks here at Smoking Gun have involved award wins, nominations, marriages, conferences, front row TV coverage, and new client projects. Best get a move on with the roundup then. In true forward motion style, we’ve just been signed up by Arriva Buses UK to work … Continued
It’s the end of October, which means one thing- spooks, ghouls, and all manner of other horrible visions. In the PR and marketing game the spectre of catastrophe looms large all year round, though. Need proof? Here are 13 frighteningly bad recent advertising, marketing and PR fails that show even the biggest brands get it … Continued
With the recent trial of a new News Feed on the world’s most prominent social network- read our reaction to that here- it’s easy to feel frustrated and overwhelmed at the ever-changing nature of the platform. Mainly because it’s overwhelming and frustrating if you’re using it for business. Just when you think a new campaign … Continued
Whichever way you look at it, all is not well in the United Kingdom right now. In fact, the status quo is more hunker down than hunky dory. Omnipresent worries about Brexit, high street sales crashing faster than any point since the deep recession year of 2009, a largely overlooked admission earlier this month by … Continued
There’s no arguments that the world of content- particularly social media posts themselves- has long been something of a grey area in terms of what is and isn’t professionally acceptable in the eyes of the Advertising Standards Agency (ASA), which has taken big steps towards trying to ensure everyone is clearly marked posts as commercial … Continued
After being shortlisted in summer against four other Manchester-based agencies, Smoking Gun scooped the award for Best Small PR Agency at the MPA Awards last night. The Manchester Publicity Association is the largest not-for-profit body in Europe, recognising people in media, film, creative and digital industries. Hosted at the Midland Hotel, the evening kicked off … Continued
Twitter has unveiled a new online offering designed to help brands and agencies get the most out of the network in its latest social media for business push. Agency Resources is a new are of the website aimed directly at business users, and has tools spanning decks, research and campaign management functions, the aim being to … Continued
How do you see Facebook and Google? A social network and a search engine, or tools for spreading information online? This is the big question that has been asked several times over already, not least on this PR, marketing, comms, and social media agency blog.
UK Glamour magazine has announced that it will cease its monthly print editions as of November’s issue, and instead focus on a ‘digital-only’ model, with a twice yearly glossy ‘collectable’ print run being introduced. This isn’t the first and, if the recent ABC circulation figures are much to go by, it’s almost definitely not going … Continued
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