Smoking Gun has been appointed by international value hotel group easyHotel to lead its UK consumer communications strategy. 

The appointment follows a rigorous five-way competitive pitch process. Smoking Gun has been tasked with a high-impact consumer PR brief designed to raise awareness and consideration for the brand across the UK market. 

The account will be led by Sarah Twyman, our Head of Consumer & Director of Client Services, who brings extensive expertise in driving consumer consideration and preference, and brand storytelling. 

The win further strengthens the Gun’s established credentials in the travel, tourism, and leisure sectors, including award-winning activations for Alton Towers Resort, perception change campaigns for Eurocamp, and digital visibility work for Destination2. 

Hussain Ul-Haq, PR Manager, at easyHotel, said: “Smoking Gun demonstrated a strong ability to develop standout, consumer‑led PR that reflects our brand’s tone of voice while cutting through a turbulent media landscape. Their approach supported commercial uplift and was backed by a strong track record of working with recognisable consumer and travel brands, cementing them as the right partner to help grow confidence and consideration for easyHotel in the UK”. 

Smoking Gun CEO Rick Guttridge added: “easyHotel offers great value, done properly. Its proposition of ease, comfort and humour gives us a story prime for turning awareness into action. Our digital-first strategy will build brand visibility, memorability, likeability.”  

To find out how Smoking Gun can get your brand seen, heard and remembered, talk to us.