Weekly high

Coca Cola’s happiness campaign, as featured here previously, continues. This time the brand has produced an advert constructed from actual CCTV footage, which in turn shows everyday people acting in kindness, bravery, and out of love. It’s all rather entertaining stuff, as the following clip shows, and puts the whole ‘surveillance society’ thing in a different light…
https://www.youtube.com/watch?v=ei8zREhCPlo

Weekly low

Apple produces the world’s sexiest computers, but they don’t seem to be whiter than white any more. Latest news from camp Macintosh is all about ‘ripping people off’, with a change to the standardised sockets on the new iPhone, as proposed by bosses, set to make all current support kit obsolete. Unsurprisingly this was followed by queues of people flocking to online forums to voice their concerns, and disgust.

If there is a success story, blunder, or tweeting town you’d like to see included email [email protected]or tweet using #blaggersblog. Happy Friday!

Share Now

Copied
Rick Guttridge

Rick Guttridge

Founder and CEO

Rick Guttridge is the Founder and CEO of Smoking Gun, the PR, influencer and social media agency built around a clear belief: communications should not just create noise, but prove measurable business impact. With more than 25 years’ experience in PR, Rick has helped major brands improve visibility, likeability and memorability through ingenious communications across sectors including FMCG, pets, homes and interiors, mother & baby, health and wellbeing, and personal finance.

Rick’s Blog Posts Contact Me