Skip to content

The Blagger's Blog 10th December 2011

A weekly roundup of talking points, sans effort

Worth the paper it’s printed on?
Last week’s light news success stories included…
… giant pandas arriving in the UK for the first time in 15 years, ready to take up their new home in Edinburgh, which stole no less than 60 stories, whereas Hillary Clinton becoming the first US official to visit Burma in 50 years only featured in 13…
…veteran footballer Robbie Savage being voted off Strictly Come Dancing, an event that was included in 52 stories, significantly more than the 20 that covered violence at the recent Democratic Republic of Congo elections…
…and finally, Misha B missing out on a place in the X Factor final, with 57 articles delivering that news, while Katia Zatuliveter, who worked for MP Mike Hancock until she was accused of spying, was allowed to stay in the UK, and no more than 34 pieces ran.
(Source: Journalisted)

Weekly high

Coca Cola is synonymous with festivities. There’s the “Holidays are coming” theme tune, those trucks, and, of course, Santa Claus in his iconic red attire. This year the company has gone one step further though, by running a competition offering people working away from home the opportunity to fly back to their families for Christmas. Now that’s how you boost your seasonal credentials.

Weekly low

It seems Australia’s tourist numbers may be about to take a nose dive. It wasn’t too long ago we brought up a disastrous social media campaign from national airline Quantas, and now the PRs representing the country’s southern most region have messed up a less technological campaign. Goldfish were mailed out to press as a gift to promote Adelaide. Most of them arrived dead. Oh dear, oh dear.

Battle of the tweets: Manchester vs London vs Lagos

Top Manchester #tags (seven days to 8/12/2011)

#mufc #xfactor

#mcfc #whatifindattractive

#imaceleb #20factsaboutme

#anightwithbeyonce #imacelebrity

#manchester #twothingsthatnevermix

This week’s tweeting trends contain far less political hot potatoes when compared with last week. Well, in all honesty, there haven’t really been any burning issues on the social media dashboards of Manchester over the last seven days. That is, of course, apart from the city’s two main football teams crashing out of the Champion’s League on Wednesday night.
One to watch: nujmcrsalford (Salford and Manchester NUJ – National Union of Journalists; 194 followers / 372 updates)
Top London #tags (seven days to 8/12/2011)

#xfactor #whatifindattractive

#20factsaboutme #anightwithbeyonce

#imaceleb #lfc

#arsenal #christmas

Down in London town people have been avoiding serious issues like the Eurozone crisis and downgraded UK financial forecast too. That’s not too surprising though, considering Beyonce’s spellbinding TV performance seems to have further cemented her place in everyone’s heart, meanwhile I’m A Celebrity and X Factor are both heating up, not least as the latter finishes this weekend.
One to watch: leighfrancis (Leigh Francis – Bo’selecta, A Bears Tail, Celebrity Juice; 1,107,585 followers / 17,673 updates)
Top Lagos #tags (seven days to 8/12/2011)

#20factsaboutme #nevertrustagirlthat

#ifyouwanttodateme #icanadmit

#mufc #cfc

#euro2012 #nevertrustagirl

#fcblive #thingsthatshouldstop

In the Nigerian capital of Lagos sport is particularly high on the agenda, not least next year’s European Championships, Spanish titans FC Barcelona, and arguably the UK’s two biggest exports, Manchester United and Chelsea FC. Elsewhere there are more similarities to be found with Britain too, as people Tweet insights into themselves in the shape of 20 facts, presumably not all at once.
One to watch: mobilepunch (Punch Newspapers– Nigeria’s second largest paper; 24,128 followers / 2,143 updates)
That was The Blagger’s Blog, a selection of statements, statistics and noteworthy newsies from across the media and social world, amalgamated, allowing the time-starved professional to start a conversation from thin air.
If there is a success story, blunder, or tweeting town you’d like to see included email [email protected] or tweet using #blaggersblog. Happy Friday!

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…