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Pinterest, the moving moodboard for brands

If Facebook is the dad of the social media world, Pinterest is its creative teenager – housed in a digital school that boasts cliques of all genres, its student’s bedroom walls are adorned with posters, sticky-notes, ideas and images designed to spark inspiration whatever the theme.
An aesthete’s dream, the platform lends itself well to fashionable types sharing the season’s latest trends, tips and ideas – an ideal habitat for the fashion brand that wants to interact organically with its customers. Pinterest allows users to share and develop themes and inspiration and in turn, valuable consumer insight can be gleaned from this moving moodboard.
Savvy markettiers have already cottoned on to the platform’s sharing dynamic, setting up low cost competitions and campaigns with maximum impact, below are three of our favourite Pinteresting ideas:
Global travel brand, Jetsetter used Pinterest to run it’s ‘Pin it to Win it’ competition, which saw web-traffic increase by 150% – not surprising with the platform facilitating direct click-throughs to original content hosting sites from pins.
Guess recently used the power of the fashion blogger to help judge a Pinterest competition, which saw pinners create boards based on the brand’s seasonal jean line. The fashion bloggers were asked to judge the competition, which was called ‘Guess my Colour Inspiration.’ See what they did there?
Finally, @OscarPRGirl – the acclaimed blogger and inhouse social media expert at fashion powerhouse, Oscar De La Renta, live ‘pinned’ from the brand’s recent bridal show, with some clever pre-seeding across her well-followed Twitter account – the platform proved perfect in bringing the collection to life, with behind-the-scenes exclusive content that went a step above the usual front-row grainy tweets.

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