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You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

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Social Media

Content is king on social media

Today’s blog post is all about the need to create your own content on social media for clients. Using funny pictures and posting inspiring quotes is all well and good, but we find it’s best to vary content by taking the initiative and creating your own as well. We love brands like Nando’s, Innocent, San … Continued
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Social Media

The Blagger's Blog

The Blagger's Blog 23rd August 2013

A weekly roundup of talking points, sans effort   Thought for the week “The measures taken by the British authorities towards the Guardian newspaper are out of tune with the British side’s statements on commitments to universal standards of human rights.” Russian Foreign Ministry spokesman Alexander Lukashevich, following the UK government’s forced destruction of a computer … Continued
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Social Media

Social media moves closer to news distribution

Well, in truth social has been the most quick-fire way of distributing front line reports for some time. Just think about how long ago it was when we were commenting on Twitter usage during the Arab Spring. The last few weeks have seen some interesting developments in the social media world, though, albeit only regarding … Continued
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The Ingenious Round-Up 19th August 2013

It’s that time again; time for the weekly Ingenious Round Up. You’ve heard of bullet proof vests but you might not have heard of their new sibling – air conditioned vests. After recent heat waves in China left workers struggling, these ingenious vests rocketed in popularity. Cold air circulates through small tubes within the garment to … Continued
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Social Media

Is this the best Facebook app ever?

At Smoking Gun, we’re always on the look out for truly exciting and innovative social media campaigns, apps or just brilliant content. SanPellegrino Fruit Beverages has delivered all three with it’s latest Facebook app – “Three minutes in Italy???. Designed for the US page, this app gives SanPellegrino’s fans a remote feel for Italy, using some very … Continued
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The Blagger's Blog

The Blagger's Blog 16th August 2013

A weekly roundup of talking points, sans effort   Thought for the week “We will not allow a Ryanair employee to defame our safety on national television just three weeks after he confirmed in writing to Ryanair that he had no concerns with safety and no reason to make any confidential safety report to either … Continued
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Look up whilst on the ball: Where to score big in sport PR

Like a hard-fought extra time battle in the knock-out stages of a hotly contested international tournament, it has been emotional. But, all good things must come to an end, and as such today sounds the final whistle for our series on public relations success in the world of athletes, medals and cups. As an agency … Continued
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Social Media

Stars of Vine – stop motion

We’ve been fascinated with Vine videos as of late, having created some for our clients including Silentnight and Greenhalgh’s. Vine videos make for great eye-catching content and we love looking out for ingenious ways to fill six seconds. We’ll be blogging about our favourite vine video each week. This week we’ve been looking out for … Continued
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Social Media

Video on Social Media: The Lowdown

The sporadic nature of social media means content trends are ever changing, a fact that is embodied in the recent influx of ‘micro videos’. These bite size clips have taken our feeds by storm but how do they shape up in terms of that all important user engagement? First there was Vine, taking our social … Continued
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Social Media

Infographic: Five simple ways to boost your LinkedIn profile

This week’s infographic is all about how you can boost your professional brand using LinkedIn and don’t fret these are five very simple steps…. A quick thank you  to LinkedIn who created this infographic.
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Choose your words carefully: The Chris Bryant conspiracy

It’s always interesting when someone makes a very public ‘mistake’. Analysing the aftermath, the possible agendas, and reasons why it all went wrong can help clarify some useful media practices. Take Labour MP and party immigration spokesperson Chris Bryant, who made headlines yesterday, seemingly for all the wrong reasons, after details of a planned speech … Continued
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The Ingenious Round Up 12th August 2013

As the pioneers of Ingenious PR, we’re bringing you a weekly round up of ingenious concepts and inventions from around the web. Who knows, maybe you’ll get to the end of this post filled with new found inspiration to go and do something ingenious. First up is the unsettling but nevertheless ingenious ‘laser death test’, … Continued
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The Blagger's Blog

The Blagger's Blog 9th August 2013

A weekly roundup of talking points, sans effort   Thought for the week “I have been forced to make a difficult decision: to become complicit in crimes against the American people or walk away from nearly ten years of hard work by shutting down Lavabit.” Founder of Email service provider Lavabit, Ladar Levison, discussing his decision to … Continued
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    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…