Skip to content
Smoking Gun PR
Talk to us

resources & news

You heard it here first. Whether it’s the latest social media trend or headline-grabbing industry data, we’re all about sharing the knowledge.

First things first – one lump or two? However you like your news, we’ll deliver it to you in a digestible format. Keep your eye on our expert speakers at industry events, or flick through our blog for useful hints and tips.

And don’t forget, we always like to explore new topics – so if you’re looking for inspiration and insights, get in touch.

You can also click below to subscribe to our Smoke Signals newsletter on LinkedIn.

Subscribe on LinkedIn

Uncategorized

Navigating PR Crises in the Digital Era

Accidents happen, and mistakes are made. But in this digital era, nothing stays private for long, and every trip up is one share button away from becoming a PR nightmare. The days of dealing with crises behind closed doors are gone, and the court of public opinion is never closed. So with just one wrong … Continued
Learn more

Uncategorized

Crisis-proofing your property brand: a crisis communications primer

Crises in the property sector often show up unexpectedly – and they can cause a huge amount of chaos when they do. Be it a legal battle, a financial fallout or angry tenants – crisis management is a high-risk affair, and getting it wrong can destroy your brand’s reputation and bottom line.  For this reason … Continued
Learn more

Media News

newspapers

PR

Inside the chaos in the nation’s newsrooms…

Britain’s biggest news publishers have been forced into taking drastic action after recent changes by Google saw their traffic collapse overnight. Titles including The Sun and The MailOnline have long relied on their content appearing high up in search results to drive engagement. But a change to Google’s core algorithm has had dramatic consequences for … Continued
Learn more

Blog

PR

The Playbook for Silly Season Success

Our Head of Media, Carl Stroud, reveals how PR and comms professionals can navigate ‘silly season’ Stretching from late July to early September is a period that fills the nation’s newsrooms with dread.  It is of course Silly Season.  It is a time when the usual cut and thrust of Westminster politics is absent from … Continued
Learn more
Old Victorian building in Manchester

Blog

Building Trust Brick by Brick: The Role of Corporate Profiling in The Property Sector

Trust really is the foundation of all real estate success. It’s as essential as a hard hat on a construction site, but can be as challenging to build as an IKEA flatpack blindfolded, with no instructions. This is an industry with high stakes, and strong relationships can make or break a corporate image.  Corporate profiling … Continued
Learn more

B2B

Blog

Unlocking the power of digital PR – B2B strategies for success

Successful PR in 2024 employs a powerful blend of strategy, technical experience and creativity that holistically elevates traditional PR by embracing the digital landscape with a multi-channel approach. From SEO and content marketing to influencer marketing and social media techniques, brands must consistently deliver disruptive and attention-grabbing campaigns to stay ahead of the curve.  For B2B … Continued
Learn more

B2B

Blog

Uncategorized

Why B2B Businesses Should Care About The 3 A’s Of PR: Authenticity, Advocacy, and Amplification

Let’s face it – B2B PR is often nothing short of baffling for businesses, with so much to consider and so many pitfalls to navigate. That’s why we focus on results-driven, no-nonsense PR support whilst offering insight and inspiration through these helpful guides – and it’s also why we’d love to share with you the … Continued
Learn more

B2B

Blog

Uncategorized

B2B PR Strategies: Unlocking Visibility and Growth

In PR, we find a slightly excessive focus on the B2C market. It’s understandable since, traditionally, this was where much of the PR activity took place, but what about businesses that sell to other businesses? Shouldn’t they also be able to use these strategies and techniques to reach a larger market share and achieve enhanced … Continued
Learn more

B2B

Blog

Beyond the Basics: Unleashing the 5 Ps of PR

PR isn’t just about media kits, interviews and press releases. In our rapidly evolving and diverse commercial landscape, this straightforward approach simply doesn’t cut it anymore. For B2B companies in particular overcoming the challenge of engaging other businesses, especially on social media, requires a specialised and targeted toolkit. With so much to consider and more … Continued
Learn more

Blog

Social Media

Social Media Management for Beginners – Building a Strong Online Presence

Every business knows that social media is one of the most powerful promotional tools available to them. When used to your advantage, it’s an essential aspect of any strong online presence – whether you’re a public figure, established brand or fresh-faced start-up. But getting it right when it comes to setting up and running social … Continued
Learn more

Our News

Smoking Gun hits two hole in ones – winning both corporate and consumer briefs for American Golf

The UK’s largest golf retailer, American Golf, has appointed Smoking Gun to handle both its corporate and consumer comms. We are delivering two separate media relations briefs for the retail giant whose vision is to become the ultimate one-stop destination for everything a golfer requires. Leveraging our media relations expertise, we will drive mass brand … Continued
Learn more

Blog

PR

From Traditional to Digital – The Evolution of PR and its Impact on Businesses

PR has experienced a significant transformation over the past decade. Brought about by the rapid pace of technology and digital advancements, PR now looks completely different to its original form. The foundations are the same – employing creative communications and leveraging media contacts to help businesses to increase visibility and market share. But now the … Continued
Learn more

Blog

Digital PR: The Future of B2C Public Relations

In today’s digital landscape, PR has evolved almost beyond recognition. Once upon a time we relied almost exclusively on traditional media outreach, events and press releases. But now there are many different channels and types of media to choose from, driven by shifts in consumer behaviour which are increasingly demanding a revaluation of PR approaches. … Continued
Learn more

Sign up for our
ingenious newsletters

Fill in the form to receive our ingenious newsletters packed full of industry insights, practical tips and just a little of our own news.

    Smoking Gun's experts share key stories shaping PR, social media, marketing and media.

    Subscribe on LinkedIn

    Our Awards

    Why stop at global stardom and incredible sales? When our clients work with us, they get the silverware to boot. We’re not into tooting our own horns, but the awards we’ve won with our clients are too good to miss…