Media training has become indispensable for legal professionals in a world where perception can shape reality. Beyond legal expertise, lawyers must confidently and precisely navigate the scrutiny of press inquiries, courtroom coverage, and public statements. A well-prepared legal team can effectively manage media interactions, safeguarding reputations while reinforcing public trust. From solicitors to administrative staff, … Continued

You might think of digital PR and SEO as distant cousins – but they’re actually an important power couple. Two disciplines that complement each other to capture customer attention amongst the competitive algorithms of the digital world.  People live online, spending an average of 6.5 hours a day glued to their screens. So, to stay … Continued

If you’ve ever wondered how PR shifted from long, stuffy press releases to influencer product hauls on Instagram, then you’re already familiar with the dramatic changes in modern digital public relations. There’s been a seismic shift in the marketing world since the rise of the internet, evolving from traditional media comprising of print, radio and … Continued

Accidents happen, and mistakes are made. But in this digital era, nothing stays private for long, and every trip up is one share button away from becoming a PR nightmare. The days of dealing with crises behind closed doors are gone, and the court of public opinion is never closed. So with just one wrong … Continued

Crises in the property sector often show up unexpectedly – and they can cause a huge amount of chaos when they do. Be it a legal battle, a financial fallout or angry tenants – crisis management is a high-risk affair, and getting it wrong can destroy your brand’s reputation and bottom line.  For this reason … Continued

Britain’s biggest news publishers have been forced into taking drastic action after recent changes by Google saw their traffic collapse overnight. Titles including The Sun and The MailOnline have long relied on their content appearing high up in search results to drive engagement. But a change to Google’s core algorithm has had dramatic consequences for … Continued

Our Head of Media, Carl Stroud, reveals how PR and comms professionals can navigate ‘silly season’ Stretching from late July to early September is a period that fills the nation’s newsrooms with dread.  It is of course Silly Season.  It is a time when the usual cut and thrust of Westminster politics is absent from … Continued

Trust really is the foundation of all real estate success. It’s as essential as a hard hat on a construction site, but can be as challenging to build as an IKEA flatpack blindfolded, with no instructions. This is an industry with high stakes, and strong relationships can make or break a corporate image.  Corporate profiling … Continued

Successful PR in 2024 employs a powerful blend of strategy, technical experience and creativity that holistically elevates traditional PR by embracing the digital landscape with a multi-channel approach. From SEO and content marketing to influencer marketing and social media techniques, brands must consistently deliver disruptive and attention-grabbing campaigns to stay ahead of the curve.  For B2B … Continued

Let’s face it – B2B PR is often nothing short of baffling for businesses, with so much to consider and so many pitfalls to navigate. That’s why we focus on results-driven, no-nonsense PR support whilst offering insight and inspiration through these helpful guides – and it’s also why we’d love to share with you the … Continued

In PR, we find a slightly excessive focus on the B2C market. It’s understandable since, traditionally, this was where much of the PR activity took place, but what about businesses that sell to other businesses? Shouldn’t they also be able to use these strategies and techniques to reach a larger market share and achieve enhanced … Continued

PR isn’t just about media kits, interviews and press releases. In our rapidly evolving and diverse commercial landscape, this straightforward approach simply doesn’t cut it anymore. For B2B companies in particular overcoming the challenge of engaging other businesses, especially on social media, requires a specialised and targeted toolkit. With so much to consider and more … Continued

Every business knows that social media is one of the most powerful promotional tools available to them. When used to your advantage, it’s an essential aspect of any strong online presence – whether you’re a public figure, established brand or fresh-faced start-up. But getting it right when it comes to setting up and running social … Continued