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Our guest columnist

Here at Smoking Gun we extend an open invite to friends, colleagues and esteemed professional associates should they wish to contribute words of wisdom to these (web)pages. So it’s nice to see the favour being returned, twice.
A familiar face on the Manchester PR agency scene, our very own head honcho Rick Guttridge, has contributed not one, but two pieces to well respected media titles. Firstly, those with a finger on the media pulse may have noticed last week’s How Do Weekly Wrap featured his familiar face. A discussion on advertising, social media and product placements dominated a column that also looked at The Northerner‘s new blog-based format.
And then PR Week today revealed a piece from the same pen focused on Magazineland. Reader’s Digest is one of the few titles that can celebrate an increase in circulation. But the party at the 73 year old monthly will no doubt be 73 times bigger than any of the other publications bucking the downward trend, given the fact this is the first time in 17 years it has seen anything of the sort. Social media, and the crafty appointment of a new columnist in the shape of Loaded founder James Brown both working a treat. Have a read for yourself…

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