At Smoking Gun we’re very conscious that there isn’t a one size fits all plan for social media- it all depends upon what a business is hoping to achieve. As an evidence-focused PR agency we’re constantly evaluating the effectiveness of all channels for our clients, and looking at how businesses and consumers are utilising various networks to ensure we can continue to deliver the best results.
This week’s infographic shows the difference between user and business activity on five of the key social networks and shows some clear opportunities for the future.
 

A hat tip to Ubervu for creating this infographic.